Head of Brand - Multi-Brand Beauty & Wellness

Thg Plc; Paris; Hybrid; EUR 110,000 - 170,000; Full time

Benefits offered by this job

Development programmes

Upskilling programme

Birthday day off

Refer-a-friend bonus up to 1000EUR

Anniversary gifts

Job summary

THG Beauty is seeking a strategic Head of Brand to lead the development and execution of brand strategy across a portfolio including Christophe Robin and Ameliorate. The role drives growth through consumer-first storytelling and integrated campaigns, partnering with Product Development, Creative, Digital, CRM, Social, PR, Commercial and Retail teams.

The successful candidate will balance long-term brand building with best-in-class launches, category growth initiatives and strong KPI measurement

Responsibilities

• Lead the development and execution of annual brand strategies and commercial plans.
• Translate consumer, market and commercial insights into actionable brand priorities.
• Drive brand growth through compelling storytelling and integrated campaigns.
• Lead cross-functional teams (Product Development, Creative, Digital, CRM, Social, PR, Commercial, Retail) to deliver launches.
• Ensure brand identity, tone of voice, and guidelines are consistently applied across touchpoints.
• Monitor performance, optimize campaigns, and manage budgets to meet commercial targets.

Job description

THG Beauty is seeking a strategic Head of Brand to lead the development and execution of brand strategy across a portfolio including Christophe Robin and Ameliorate. The role drives growth through consumer-first storytelling and integrated campaigns, partnering with Product Development, Creative, Digital, CRM, Social, PR, Commercial and Retail teams.

The successful candidate will balance long-term brand building with best-in-class launches, category growth initiatives and strong KPI measurement