EMEA Marketing Lead: Luxury Beauty & Experiential

Westman Atelier; Paris; On-site; EUR 90,000 - 130,000; Full time

Job summary

Westman Atelier is seeking an experienced Marketing Manager for the EMEA region to drive global brand growth and regional execution. You will lead end-to-end 360 marketing strategies spanning experiential marketing, paid social, digital media, and retail activations to build brand equity and engage consumers across key regional markets.

The ideal candidate has 5–7 years in prestige beauty or luxury brand management, with a track record of aligning global brand teams with regional retail partners

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Brand Management, or related field.
• 5–7 years of experience in prestige beauty or luxury brand marketing.
• Strong knowledge of global consumer marketing and multi-brand retail (Sephora, etc.).
• Fluent in English and French; additional European languages are a plus.
• Excellent communication and stakeholder management skills.

Responsibilities

• Own 360 global marketing strategy and ensure consistent brand voice across channels.
• Lead experiential marketing, paid social, digital media, and retail activations.
• Collaborate with Product Development, Creative, and Brand teams for localized campaigns.
• Build and manage co-marketing plans with global retailers (e.g., Sephora).
• Monitor trends, performance metrics, and regional insights to optimize activations.

Skills

Marketing strategy

Budget management

Cross-functional leadership

Brand management

Digital analytics

Event planning

Influencer campaigns

Retail partnerships

Communication skills

English & French fluency

Education

Bachelor’s degree in Marketing, Business Administration, Brand Management, or related field

Job description

Westman Atelier is seeking an experienced Marketing Manager for the EMEA region to drive global brand growth and regional execution. You will lead end-to-end 360 marketing strategies spanning experiential marketing, paid social, digital media, and retail activations to build brand equity and engage consumers across key regional markets.

The ideal candidate has 5–7 years in prestige beauty or luxury brand management, with a track record of aligning global brand teams with regional retail partners