EMEA Luxury Beauty Marketing Lead (Experiential)

Westman Atelier; Paris; Hybrid; EUR 90,000 - 120,000; Full time

Job summary

Westman Atelier seeks an experienced Marketing Manager for the EMEA region to drive global brand growth, regional execution, and consumer engagement. You will lead 360 marketing strategies spanning experiential marketing, paid social, digital media, and retail activations to build brand equity across key regional markets.

The ideal candidate brings prestige beauty or luxury brand management experience, strong cross-functional collaboration with global teams and Sephora-like partners, fluent

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Brand Management, or related field.
• 5-7 years of progressive marketing experience in prestige beauty, cosmetics or luxury brand management.
• Deep understanding of beauty ecosystem, multi-brand retail distribution (e.g., Sephora).
• Proven track record of planning and executing large-scale experiential marketing events and integrated digital campaigns.
• Strong proficiency in budget management, cross-functional leadership, agency management, and digital/analytical reporting.
• English and French fluency; other European languages a plus.

Responsibilities

• Own and execute 360 global marketing strategies across all consumer touchpoints and in-store.
• Lead regional experiential marketing projects: pop-ups, activations, influencer events, and press launches.
• Oversee event design, budget, agency selection, vendor negotiation, and ROI analysis.
• Collaborate with internal digital teams and external agencies to drive paid media strategies aligned with retail objectives.

Skills

360 marketing

Experiential marketing

Budget management

Cross-functional leadership

Digital & social strategy

Brand storytelling

Stakeholder management

Education

Bachelor’s degree in Marketing

Tools

Sephora retail knowledge

Job description

Westman Atelier seeks an experienced Marketing Manager for the EMEA region to drive global brand growth, regional execution, and consumer engagement. You will lead 360 marketing strategies spanning experiential marketing, paid social, digital media, and retail activations to build brand equity across key regional markets.

The ideal candidate brings prestige beauty or luxury brand management experience, strong cross-functional collaboration with global teams and Sephora-like partners, fluent