B2B Brand Leader, Europe — Campaigns & Growth

Treatwell; Paris; On-site; EUR 70,000 - 90,000; Full time

Benefits offered by this job

28-days holiday

Vouchers: monthly Treatwell vouchers

Mental health support

Benefits platform

Growth funds

Pension scheme

Thursday drinks in the office

Job summary

Treatwell is seeking a B2B Brand Manager to lead how we present our brand to the professional beauty industry across Europe. You will own the B2B brand, develop campaigns, and run advocacy and events programs that resonate with salon partners and drive growth.

The role spans strategy and execution, with cross‑functional collaboration to deliver market‑relevant initiatives, thought leadership and compelling partner stories. Join a team driving brand impact across Europe.

Qualifications

• Significant experience in B2B brand marketing, ideally in a marketplace or SaaS environment.
• Strong ability to turn strategy into effective marketing activity.
• Experience developing integrated campaigns across paid, owned, earned and offline channels.
• Proven experience building ambassador or advocacy programs.
• Experience delivering events and trade shows across multiple European markets.

Responsibilities

• Own Treatwell's B2B brand proposition and messaging across Europe.
• Develop integrated B2B campaigns to build awareness and demand.
• Lead ambassador, influencer and advocacy initiatives.
• Own events strategy and measurement across Europe.
• Collaborate with local teams to activate the partner community.
• Tell compelling stories about partners, technology and industry shifts.
• Develop and optimise B2B content and advertising across channels.
• Experiment with new formats and AI tools to scale results.
• Partner with PR to build thought leadership and industry influence.
• Shape offline and printed brand touchpoints for partners.

Skills

B2B brand marketing

Brand strategy

Cross-channel campaigns

Ambassador programs

Events & trade shows

Storytelling

Data-driven

AI in marketing

Project management

Cross-market work

Job description

Treatwell is seeking a B2B Brand Manager to lead how we present our brand to the professional beauty industry across Europe. You will own the B2B brand, develop campaigns, and run advocacy and events programs that resonate with salon partners and drive growth.

The role spans strategy and execution, with cross‑functional collaboration to deliver market‑relevant initiatives, thought leadership and compelling partner stories. Join a team driving brand impact across Europe.