Head of Brand, Multi-Brand Beauty Growth & Launches

THG; Paris; On-site; EUR 90,000 - 150,000; Full time

Benefits offered by this job

Development programmes

Upskilling programme

Birthday day off

Refer a friend bonus

Anniversary gifts

Job summary

THG is seeking a strategic, commercially minded Head of Brand to lead the development and execution of brand strategy across a premium beauty portfolio.

You will drive sustainable growth through consumer-first storytelling, integrated campaigns and successful launches, working cross-functionally with Product Development, Creative, Digital, CRM, Social, PR, Commercial and Retail teams to strengthen brand equity and hit commercial targets.

Qualifications

• Significant experience in brand marketing within beauty, wellness, premium consumer goods or a related category.
• Proven success developing and delivering integrated marketing campaigns.
• Strong understanding of brand strategy, positioning and brand-building principles.
• Experience developing and executing annual brand plans.
• Demonstrated commercial awareness and budget management experience.
• Experience launching new products and bringing innovation to market.
• Strong analytical skills with the ability to turn insight into action.
• Exceptional stakeholder management, communication and presentation skills.
• Ability to manage multiple priorities and complex projects within a fast-paced environment.

Responsibilities

• Lead the development and execution of annual brand strategies and commercial plans aligned to business objectives.
• Contribute to longer-term brand growth plans and strategic roadmaps.
• Translate consumer, market and commercial insights into actionable brand priorities.
• Identify opportunities to accelerate growth through innovation, category expansion and brand development initiatives.
• Drive brand distinctiveness and differentiation, ensuring all activity contributes to long-term brand equity.
• Establish clear KPIs and measurement frameworks to evaluate brand effectiveness and return on investment.

Skills

Brand marketing

Campaign development

Brand strategy

Stakeholder management

Job description

THG is seeking a strategic, commercially minded Head of Brand to lead the development and execution of brand strategy across a premium beauty portfolio.

You will drive sustainable growth through consumer-first storytelling, integrated campaigns and successful launches, working cross-functionally with Product Development, Creative, Digital, CRM, Social, PR, Commercial and Retail teams to strengthen brand equity and hit commercial targets.