GTM– Mobile & Consumer Devices | Paris (KY-3LRT)

Kaiyiee Global Talent; Paris; On-site; EUR 60,000 - 90,000; Full time

Job summary

Kaiyiee Global Talent is seeking a Go-to-Market lead to own the end-to-end consumer devices GTM across France and Europe, driving commercial success for the product line. You will translate market insights on size, channels, competition and consumer behavior into actionable opportunities in the GTM plan.

You will orchestrate marketing, channel, retail, delivery and service teams into a single execution plan, lead sell-out forecasting and pricing decisions, and manage the product marketing

Qualifications

• Fluent English and Mandarin; French at least B1 level.
• Authorized to work in France / EU.
• 3+ years in GTM, sales planning or retail.
• Experience in consumer-electronics / mobile overseas GTM is a plus.
• Ability to coordinate full product-lifecycle solutions with PDCA and 4P marketing.

Responsibilities

• Own and drive the end-to-end GTM strategy for consumer devices across France / Europe, accountable for commercial success of the product line.
• Translate market insights on market size, channel landscape, competition and consumer into actionable opportunities in the GTM plan.
• Orchestrate marketing, channel, retail, delivery and service teams into a single GTM execution plan with cross-functional delivery.
• Lead sell-out forecasting and PSI management to maximize product profitability.
• Set country-level pricing and manage volume/margin trade-offs to hit gross-margin targets.
• Manage the product marketing budget to maximize efficiency and sales impact.

Skills

GTM strategy

Sales planning

Retail experience

Project management

PDCA framework

4P marketing

Cross-functional collaboration

Job description

Global consumer-electronics brand expanding its smartphone business in France — from carrier-led B2B to open retail. Looking for a GTM to build the consumer channel from the ground up.

What you'll do

Own and drive the end-to-end Go-to-Market strategy for consumer devices across France / Europe, accountable for commercial success of the product line.

Translate deep insights on market size, channel landscape, competition and consumer into actionable opportunities embedded in the GTM plan.

Orchestrate marketing, channel, retail, delivery and service teams into a single GTM execution plan, using structured project management to ensure cross-functional delivery.

Lead sell-out forecasting and PSI management to maximize product profitability.

Set country-level pricing and manage volume/margin trade-offs to hit gross-margin targets.

Manage the product marketing budget to maximize efficiency and sales impact.

What you'll bring

Fluent English + Mandarin Chinese (English as working language; Chinese to collaborate with the regional matrix team) and French at B1 or above.

Legal authorization to work in France / the EU (EU citizen or existing valid work permit — no visa sponsorship required).

3+ years in GTM, sales planning or retail; experience in consumer-electronics / mobile overseas GTM or overseas subsidiary sales planning is a plus.

Ability to build and land full product-lifecycle solutions; strong layered project-management skills; fluent in PDCA and the 4P marketing framework.

Sharp analytical mindset, cross-functional communication, results orientation and comfort with ambiguity and challenge.

Willing to travel across Europe.

Nice to have

• Mobile-brand go-global background.


• Home-appliance or smart-3C (robotic vacuum, etc.) overseas experience.