GTM Experience Lead — Global Field Marketing & Events

lemlist; Paris; On-site; EUR 90,000 - 130,000; Full time

Job summary

lemlist, a growing outbound platform, is seeking a GTM Experience Manager to build and own our field marketing channel worldwide, with a focus on Europe and our Paris HQ. You will lead events, partner programs, and content to drive pipeline and customer growth.

You’ll manage budgets, design experiences, and collaborate with Marketing, Partnerships and Sales to turn events into measurable opportunities. English fluency is essential; French is a plus.

Qualifications

• Experience in B2B SaaS and GTM/events.
• Ability to manage a €300K annual field budget.
• Strong negotiation and vendor management skills.
• Fluent in English; French is a plus.

Responsibilities

• Manage two main event types: sponsored and lemlist-owned events.
• Draft field strategy and identify two must-attend paid events.
• Design and organize events with strategic partners to generate pipeline.
• Own budget, metrics, and post-event learnings framework.
• Work with Sales to define audience, targets, and pipeline objectives for events.
• Negotiate sponsorship packages to maximize value and visibility.
• Organize workshops for strategic accounts and run targeted outreach.

Skills

B2B SaaS

European GTM ecosystem

Sales experience

Budget management

Event planning

Negotiation

Organizational skills

English fluency

French helpful

Job description

lemlist, a growing outbound platform, is seeking a GTM Experience Manager to build and own our field marketing channel worldwide, with a focus on Europe and our Paris HQ. You will lead events, partner programs, and content to drive pipeline and customer growth.

You’ll manage budgets, design experiences, and collaborate with Marketing, Partnerships and Sales to turn events into measurable opportunities. English fluency is essential; French is a plus.