Marketing Specialist

MarkJames Search ?; Paris; Hybrid; EUR 45,000 - 60,000; Full time

Benefits offered by this job

Competitive compensation package

Room for growth

Creative work environment

Job summary

A fast-growing international brand is seeking a Local Marketing Specialist in Paris to enhance brand visibility and customer engagement. This role involves executing local marketing strategies, managing budgets, and contributing to digital marketing efforts. Candidates should have over 5 years of experience in retail marketing, excellent project management skills, and be fluent in both French and English. A competitive compensation package and opportunities for growth are offered.

Qualifications

• 5+ years’ experience in local, retail, or field marketing.
• Experience in high-tech, smart home, or consumer electronics.
• Proven hands-on experience with retail activation, PR, POS, and events.

Responsibilities

• Build and execute the local marketing strategy and action plan.
• Develop and manage a local marketing calendar.
• Manage local marketing budgets and vendor invoicing.
• Contribute to local digital marketing activities.
• Act as the main point of contact for PR agencies and media partners.
• Ensure content quality and brand consistency.

Skills

Project management

Budget management

Fluent English

Native French speaker

Marketing regulations knowledge

Customer focus

Organizational skills

Education

Bachelor’s degree in Marketing, Communications, or Business

Tools

Canva

Photoshop

Google Analytics

Excel

ChatGPT

Job description

Overview

Local Marketing Specialist – France (Retail & Brand Activation)

Location: Paris & Inner Suburbs

We are looking for a Local Marketing Specialist to help grow brand visibility and customer engagement in the French market for a fast-growing international brand in the smart home / consumer technology sector.

This role sits at the crossroads of local marketing strategy, retail activation, PR, and communication. It is important to note that this is not a pure digital or performance marketing role; digital channels are used as a supporting tool within a broader, activation-led marketing scope.

Note: Profiles mainly focused on performance marketing, paid media, digital acquisition, or pure social media roles are not the best fit for this position.

Key Responsibilities

Local Marketing Strategy & Execution

• Build and execute the local marketing strategy and action plan in line with regional and group objectives.
• Develop and manage a local marketing calendar (product launches, promotions, key commercial moments).
• Manage local marketing budgets, including vendor invoicing and reimbursement processes.
• Track, analyse, and report on campaign and retail KPIs, sharing insights with regional stakeholders.
• Work cross-functionally with marketing, sales, and supply chain teams to ensure smooth execution.
• Report regularly to the Country Manager on project progress and performance.

Digital Marketing (Supporting Role)

• Contribute to local digital marketing activities, including website updates, content publishing, and basic analytics.
• Support social media execution as part of the overall marketing plan (not the core focus of the role).
• Design and execute channel marketing and retail activations with distributors, e-commerce, and retail partners (online and offline).
• Coordinate POS materials, in-store promotions, and branded items with key accounts and local suppliers.
• Support sales teams with marketing tools and content such as brochures, product highlights, and training materials.
• Conduct regular store visits, providing structured field feedback and reporting.

PR, Influence & Events

• Act as the main point of contact for PR agencies and media partners.
• Manage press releases, interviews, and media events.
• Coordinate influencer activations when relevant to key commercial moments.
• Organise and support trade shows, partner trainings, and customer events.

Content Quality & Brand Consistency

• Ensure content quality and brand consistency across partner platforms (product pages, banners, brand spaces).
• Maintain and update French website and app content, including translations and quality checks.
• Manage marketing assets (product sheets, videos, brochures) shared with partners and clients.

Candidate Profile

• Native French speaker with fluent English (spoken and written).
• Bachelor’s degree in Marketing, Communications, or Business.
• 5+ years’ experience in local, retail, or field marketing.
• Experience in high-tech, smart home, or consumer electronics is a strong advantage.
• Proven hands-on experience with retail activation, PR, POS, and events.
• Strong project and budget management skills.
• Comfortable using tools such as Canva or Photoshop, Google Analytics, Excel, and ChatGPT.
• Good knowledge of French marketing regulations and GDPR.
• Results-driven, customer-focused, and highly organised.
• Willing to work from home with regular in-person meetings and store visits.
• Strong interest in technology and smart home products.

Why Apply?

• Join a fast-growing international brand in the smart home and security space.
• Work in a creative, cross-functional, and dynamic environment.
• Play a key role in shaping local marketing strategy in France.
• Competitive compensation package with room for growth.