Product Marketing Leader - GTM, P&L & Growth (Paris)

Europcar Group; Paris; Hybride; EUR 70 000 - 90 000; Plein temps

Résumé du poste

Europcar Mobility Group in Paris is seeking a Product Marketing Manager to own Go-To-Market and product development for all brands and segments. You will define buyer personas, pricing, and promotional strategies, while coordinating with IS&T, eCommerce, Sales, and Ops to implement local market actions.

You will manage product KPIs, P&L up to MAVC, and build loyalty initiatives across destinations, with a data-driven approach and cross-country collaboration in a hybrid work setting.

Qualifications

• Experience in product marketing and go-to-market strategies across multiple brands and segments.
• Ability to define buyer personas, pricing, and promotion plans.
• Strong data-driven mindset with KPI tracking and business case development.

Responsabilités

• Own product marketing strategy, go-to-market plans, and product development for all brands and segments.
• Coordinate with IS&T, eCommerce, Sales, Ops to implement promotional campaigns and actions.
• Develop budgets, forecasts, and reporting for the product lines and MAVC.
• Define distribution channels and loyalty initiatives to improve customer retention.
• Analyze market trends and local market differences to harmonize offers across countries.

Connaissances

Product Marketing

Go-to-Market

P&L ownership

KPI analysis

Description du poste

Europcar Mobility Group in Paris is seeking a Product Marketing Manager to own Go-To-Market and product development for all brands and segments. You will define buyer personas, pricing, and promotional strategies, while coordinating with IS&T, eCommerce, Sales, and Ops to implement local market actions.

You will manage product KPIs, P&L up to MAVC, and build loyalty initiatives across destinations, with a data-driven approach and cross-country collaboration in a hybrid work setting.