GTM Experience Lead: Global Field Marketing & Events

lemlist; Paris; On-site; EUR 90,000 - 130,000; Full time

Job summary

lemlist is scaling its field marketing to generate higher-value opportunities. You’ll build and own the field events strategy worldwide, with a focus on Europe and our Paris HQ, crafting experiences that resonate with our audience and drive measurable pipeline.

As GTM Experience Manager, you’ll partner with Marketing, Partnerships and Sales to design, execute and optimize events, from sponsored conferences to our own formats, ensuring a repeatable, revenue-focused program with clear ROI.

Qualifications

• B2B SaaS native experience and knowledge of the European GTM ecosystem.
• Strong editorial instinct and ability to craft compelling event stories.
• Hands-on and budget-driven with the ability to run multiple events simultaneously.
• Fluent in English; French would be a plus.
• Experience coordinating with Marketing, Partnerships and Sales to drive pipeline.

Responsibilities

• Own every event from idea to execution for sponsored and owned events.
• Manage a €300K annual field marketing budget and track pipeline impact.
• Curate events and partnerships, negotiate sponsorships and secure value.
• Design agendas, talks and workshop programs with Marketing and PM teams.
• Coordinate post-event follow-ups to convert meetings into opportunities.

Skills

GTM strategy

Event marketing

Budget management

Partnerships

Sales alignment

Negotiation

Fluent English

Job description

lemlist is scaling its field marketing to generate higher-value opportunities. You’ll build and own the field events strategy worldwide, with a focus on Europe and our Paris HQ, crafting experiences that resonate with our audience and drive measurable pipeline.

As GTM Experience Manager, you’ll partner with Marketing, Partnerships and Sales to design, execute and optimize events, from sponsored conferences to our own formats, ensuring a repeatable, revenue-focused program with clear ROI.