GTM Experience Lead: Field Events & Partnerships

lemlist; France; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Swag store

Rewards program

Job summary

lemlist is expanding its GTM engine and seeks a GTM Experience Manager to build our field marketing channel from scratch. You will own the events budget, partner with Marketing, Partnerships and Sales, and shape experiences that attract strategic customers and drive opportunities.

You’ll curate conference experiences, sponsor opportunities, and owned events that align with global growth, with Paris as a home base for our own events.

Qualifications

• Experience building field marketing programs from scratch
• Proven ability to manage events budgets and partnerships
• Track record of generating pipeline through events

Responsibilities

• Draft our field strategy for lemlist: audience, objectives & how to reach them through events & strong sales/partners collaboration
• Identify, negotiate & start action plan for 2 must-attend paid Events for lemlist
• Design & organise 2 events with our most strategic partners and generate good pipeline
• Built a clear operating model with Sales for pre-event outreach, rep selection, on-site activation and follow-up
• Started creating one owned event format that can become recognizable lemlist franchise
• Organise at least one workshop for one of our strategic accounts/customers (at our or their HQ)

Skills

Event marketing

Partnerships management

B2B marketing

Budget management

Cross-functional collaboration

Job description

lemlist is expanding its GTM engine and seeks a GTM Experience Manager to build our field marketing channel from scratch. You will own the events budget, partner with Marketing, Partnerships and Sales, and shape experiences that attract strategic customers and drive opportunities.

You’ll curate conference experiences, sponsor opportunities, and owned events that align with global growth, with Paris as a home base for our own events.