Global Masterplan & GTM Strategist

Salomon-9; Annecy; On-site; EUR 90,000 - 120,000; Full time

Job summary

Salomon in Annecy, France seeks a highly organized Masterplan & GTM Manager to lead global marketing planning and drive Go-To-Market excellence across the organization. You will align Product & Experience, Global Marketing, Regional Marketing, Commercial, and 360 teams to translate seasonal priorities into actionable plans across markets worldwide.

In this high-visibility role, you’ll own governance and execution of the Masterplan, manage cross-functional interfaces, and continuously improve

Qualifications

• 8–10 years of experience in Marketing, Project Management, Go-To-Market, or related functions.
• Strong experience managing complex cross-functional projects in international environments.
• Excellent project management and organizational skills.
• Strong stakeholder management and influencing capabilities.
• Proven ability to operate successfully in matrix organizations.
• Strategic mindset with strong execution capabilities.
• Excellent communication, facilitation, and presentation skills.
• Strong analytical skills with the ability to synthesize complex information into actionable recommendations.
• Comfortable managing ambiguity, driving change, and continuously improving ways of working.

Responsibilities

• Own and coordinate the seasonal Masterplan process across regions and key stakeholders.
• Act as the primary point of contact for regional teams regarding Masterplan execution and readiness.
• Ensure marketing assets, campaigns, and deliverables are planned, tracked, and delivered on time and at the expected quality level.
• Monitor seasonal priorities and assess alignment with strategic briefs and launch objectives.
• Review and challenge budget allocations across Masterplan initiatives.
• Consolidate regional requests for additional assets, local activations, and key account needs.
• Ensure consistent omnichannel execution across all markets.

Skills

Project management

Cross-functional leadership

Stakeholder management

Communication

Facilitation

Analytical skills

Strategic thinking

Education

Master's degree in Marketing/Business

Tools

MS Office

PM tools (Asana/Trello)

Job description

Salomon in Annecy, France seeks a highly organized Masterplan & GTM Manager to lead global marketing planning and drive Go-To-Market excellence across the organization. You will align Product & Experience, Global Marketing, Regional Marketing, Commercial, and 360 teams to translate seasonal priorities into actionable plans across markets worldwide.

In this high-visibility role, you’ll own governance and execution of the Masterplan, manage cross-functional interfaces, and continuously improve