GTM Experience Manager (Field & Event Marketing)

lemlist; France; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Swag store

Rewards program

Job summary

lemlist is expanding its GTM engine and seeks a GTM Experience Manager to build our field marketing channel from scratch. You will own the events budget, partner with Marketing, Partnerships and Sales, and shape experiences that attract strategic customers and drive opportunities.

You’ll curate conference experiences, sponsor opportunities, and owned events that align with global growth, with Paris as a home base for our own events.

Qualifications

• Experience building field marketing programs from scratch
• Proven ability to manage events budgets and partnerships
• Track record of generating pipeline through events

Responsibilities

• Draft our field strategy for lemlist: audience, objectives & how to reach them through events & strong sales/partners collaboration
• Identify, negotiate & start action plan for 2 must-attend paid Events for lemlist
• Design & organise 2 events with our most strategic partners and generate good pipeline
• Built a clear operating model with Sales for pre-event outreach, rep selection, on-site activation and follow-up
• Started creating one owned event format that can become recognizable lemlist franchise
• Organise at least one workshop for one of our strategic accounts/customers (at our or their HQ)

Skills

Event marketing

Partnerships management

B2B marketing

Budget management

Cross-functional collaboration

Job description

lemlist is the outbound platform for sales teams: find leads, run multichannel campaigns (email, LinkedIn, calls), personalize with AI and book meetings.

We're at +$60M ARR, growing ~50% year over year, profitable and 100% bootstrapped, with 180 people.

lemlist is moving upmarket. We're hiring a GTM Experience Manager to build our field marketing channel from scratch: bring in bigger deals and help our strategic customers stay and grow with us.

You’ll get the right people in the room and make it worth their time, with speakers they want to hear from, topics they care about and experiences they’ll tell others about.

We want people talking about lemlist, and Sales walking away with real opportunities.

You’ll decide which conferences are worth investing in, what to build with partners and which events we should run ourselves.

You’ll own the budget and make it happen, working closely with Marketing, Partnerships and Sales.

The scope is worldwide, with a focus on Europe and our Paris HQ as the home base for our own events.

It includes events for lemlist but also for claap, the sales intelligence platform we bought one year ago (same target audience).

What your impact will look like

Within 3 months, you'll have:

• Drafted our field strategy for lemlist: audience, objectives & how to reach them through events & strong sales/partners collaboration
• Identify, negotiate & start action plan for 2 must-attend paid Events for lemlist
• Design & organise 2 events with our most strategic partners and generate good pipeline out of it (that would make us breakeven if we have the usual ASP & CVR)
• Built a clear operating model with Sales for pre-event outreach, rep selection, on-site activation and follow-up
• Started creating one owned event format that can become recognizable lemlist franchise (eg. GTM monthly breakfasts…)
• Organise at least one workshop for one of our strategic account/customer (at our or their HQ)

Within 12 months, you'll have:

• Generated 2M$ pipeline out of events, paid or owned - and are breakeven overall (total events OPEX spending Made lemlist events a must-be place for our ecosystem and audience
• Run regular workshops for our top customers with CSMs, our Product leaders and/or our CEO, driving measurable adoption and upsell, and producing a steady flow of customer storiesz
• Become the internal expert on the GTM event ecosystem (paid & partners): you know all the relevant events globally, who attends them, which ones are emerging and which ones are declining
• Built a clear investment strategy across sponsored events & owned events with a strong point of view on where we spend and why
• Build strong relationships with our key partners & some GTM communities, thanks to successful events
• Built a measurement framework that lets us understand ROI: meetings, pipeline, revenue, brand impact, etc.
• Built a repeatable playbook for selecting and activating the right Sales reps at each event so we maximise impact before, during and after
• Bonus project: launch the lemlist swag store and build a rewards program to engage prospects, celebrate users and strengthen partner relationships.

What you'll do concretely

You’ll manage two main types of events:

Sponsored events:

third-party conferences and trade shows.

• You'll build lemlist's presence through booths, speaking opportunities and creative activations (eg. lemlist @ VivaTech )
• ...sometimes by creating our own event around a major industry moment.

lemlist events:

experiences organised by lemlist for prospects, customers or both.

• Meetups at our HQ, the lemhouse in Avignon, executive dinners, IRL workshops in coffees or any venue of your choice.
• Webinars with our team, partners a/o users, for our prospects & clients
• You may run them independently or with some of our partners.
• Recent examples: Event for a client at our HQ ; H ackathon with Clay and HubSpot .

Curate the right events and partners

Spot the difference between an outdated tradeshow that won't attract our buyers anymore and the next place our audience will actually want to be (eg. recent AI / GTM trendy events)

For sponsored events, evaluate sponsorship opportunities based on audience quality, pipeline potential and brand impact. Assess audience & sponsor list (competition can be a good sign), ask feedback to operators that have been there.

Negotiate sponsorship packages to secure the best value, visibility and booth location. There is ALWAYSroom to negotiate.

Proactively identify the right partners to build events with, and know when to push back on opportunities that are not worth our time.

Create content people want to show up for

Find and convince great speakers to join us for our events. Including customers, sales leaders, operators and partners.

Define sharp themes and angles that reflect what our audience genuinely cares about.

Oversee the creation of agendas, talks, workshop programs and speaker materials, with support from the widerMarketingteam.

Deliver memorable experiences

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