Growth Analytics Lead: Campaign Performance & ROI

Hager Group; Paris; Sur place; EUR 60 000 - 90 000; Plein temps

Avantages offerts par ce poste

Onboarding program

HiUniversity training

Internal mobility

Résumé du poste

Hager Group seeks a Campaign Success Management & Growth Analyst to drive marketing ROI across markets from our Global Marketing & Digital team. You will measure, analyse, and optimise campaign performance, collaborating with Growth Marketing, Customer Marketing, and Sales to translate insights into action.

The role requires a Master’s degree in Marketing or Data Analytics and 5–10 years in B2B Marketing Analytics, with Power BI and Microsoft Dynamics experience.

Qualifications

• Master’s degree in Marketing, Data Analytics, Statistics, Business Analytics or related field.
• 5–10 years of experience in B2B Marketing Analytics, CRM, Customer Intelligence, or Data-Driven Marketing.
• Strong expertise in marketing data analysis, dashboard development, and KPI monitoring.

Responsabilités

• Measure, analyse, and optimize marketing campaign performance.
• Lead omni-channel campaign governance and objectivity.
• Oversee marketing models (MMM, MTA, incrementality) and experimental design.
• Design and execute A/B and multivariate tests.
• Forecast performance using ML and statistical models.
• Define measurement strategies and success indicators.
• Advise campaign teams to translate insights into actions.
• Identify growth opportunities across markets.
• Benchmark campaigns against competitors.

Connaissances

Power BI

Data analytics

Cross-functional collaboration

Marketing analytics

Stakeholder engagement

Formation

Master’s degree in Marketing or Data Analytics

Outils

Microsoft Dynamics

Description du poste

Hager Group seeks a Campaign Success Management & Growth Analyst to drive marketing ROI across markets from our Global Marketing & Digital team. You will measure, analyse, and optimise campaign performance, collaborating with Growth Marketing, Customer Marketing, and Sales to translate insights into action.

The role requires a Master’s degree in Marketing or Data Analytics and 5–10 years in B2B Marketing Analytics, with Power BI and Microsoft Dynamics experience.