Campaign Success Management & Growth Analyst (m/f/d)

Hager Group; Paris; Sur place; EUR 60 000 - 90 000; Plein temps

Avantages offerts par ce poste

Onboarding program

HiUniversity training

Internal mobility

Résumé du poste

Hager Group seeks a Campaign Success Management & Growth Analyst to drive marketing ROI across markets from our Global Marketing & Digital team. You will measure, analyse, and optimise campaign performance, collaborating with Growth Marketing, Customer Marketing, and Sales to translate insights into action.

The role requires a Master’s degree in Marketing or Data Analytics and 5–10 years in B2B Marketing Analytics, with Power BI and Microsoft Dynamics experience.

Qualifications

• Master’s degree in Marketing, Data Analytics, Statistics, Business Analytics or related field.
• 5–10 years of experience in B2B Marketing Analytics, CRM, Customer Intelligence, or Data-Driven Marketing.
• Strong expertise in marketing data analysis, dashboard development, and KPI monitoring.

Responsabilités

• Measure, analyse, and optimize marketing campaign performance.
• Lead omni-channel campaign governance and objectivity.
• Oversee marketing models (MMM, MTA, incrementality) and experimental design.
• Design and execute A/B and multivariate tests.
• Forecast performance using ML and statistical models.
• Define measurement strategies and success indicators.
• Advise campaign teams to translate insights into actions.
• Identify growth opportunities across markets.
• Benchmark campaigns against competitors.

Connaissances

Power BI

Data analytics

Cross-functional collaboration

Marketing analytics

Stakeholder engagement

Formation

Master’s degree in Marketing or Data Analytics

Outils

Microsoft Dynamics

Description du poste

Why join the Marketing & Sales department?

As our organisation transforms, so does Marketing. We are evolving from a traditional communications and campaign function into a strategic growth partner that works hand in hand with the business. Our mission is to place the customer at the centre of every decision, connect business strategy with customer needs, and accelerate sustainable growth through data, digital, content, and customer experience.

Joining our Global Marketing & Digital team means becoming part of this transformation. You will collaborate closely with commercial, product, and business teams across the organisation, helping shape customer-centric strategies, drive growth initiatives, and create measurable business impact. Your contribution will not only support our marketing ambitions—it will help influence the future direction of our business.

In our Marketing & Digital department, growth is a collective journey. We challenge ourselves, learn together, innovate together, and succeed together. Together, we are helping shape the future of the electrical industry by creating stronger customer relationships, accelerating digital transformation, and unlocking new opportunities for growth.

If you are passionate about making a real business impact and want to help build the next generation of marketing, join us and be part of the journey.

As a Campaign Success Management & Growth Analyst (m/f/d), you will report to the Growth Marketing Manager in the Global Marketing & Digital department based in Obernai (67), Paris (75), Blieskastel (Saarland) orFrankfurt am Main for a permanent contract.

Mission

The Campaign Success Management & Growth Analyst drives business impact by measuring, analysing, and optimizing marketing campaign performance. Through advanced analytics, experimentation, and predictive modelling, the role delivers actionable insights that improve targeting, messaging, channel effectiveness, and overall marketing ROI while identifying new growth opportunities across markets.

Responsibilities

• Lead performance measurement of campaigns and growth marketing strategies: Track and analyse KPIs across acquisition, engagement, conversion, and revenue to optimize ongoing and future activations.
• Support omni‑channel campaign governance: Ensure Growth Marketing teams set proper objectives, measure accurately, and interpret results effectively.
• Manage marketing & media effectiveness models: Oversee MMM, MTA, incrementality, and experimental design approaches to understand channel contribution and ROI.
• Design and execute testing frameworks: Create robust A/B and multivariate testing strategies, test roadmaps, and statistical analysis methods.
• Run forecasting and predictive modelling: Use ML and statistical models to forecast performance, optimize budget allocation, and refine audience targeting.
• Build measurement frameworks: Define measurement strategies, monitoring plans, success indicators, and benchmarking items on the Integrated Marketing Activation Strategy.
• Advise campaign teams: Serve as the analytics partner ensuring insights translated to actionable improvements in targeting, messaging, and channel mix.
• Identify growth opportunities: Spot new levers, audiences, or campaign strategies that can deliver incremental value and business expansion.
• Campaign Benchmarking on competitor activities.

What about you?

• Master’s degree in Marketing, Data Analytics, Statistics, Business Analytics, or a related field from a business school, university, or engineering school.
• 5 to 10 years of experience in B2B Marketing Analytics, CRM, Customer Intelligence, or Data-Driven Marketing, ideally in a B2B environment involving distributor networks.
• Strong expertise in marketing data analysis, dashboard development, and the monitoring of key performance indicators (KPIs) related to marketing effectiveness and customer insights.
• Proficiency in data analysis and reporting tools, particularly Power BI; experience with CRM platforms, especially Microsoft Dynamics, is considered a strong advantage.
• Recognized for a rigorous analytical approach, strong problem‑solving skills, and the ability to translate complex data into clear, actionable business recommendations.
• Ability to simplify complex analyses and effectively collaborate with cross‑functional stakeholders, including Customer Marketing, Product Marketing, Sales, Sales Excellence, and Management teams.

• Fluent in English; French or German is a strong plus. Technical background or strong technical interest is beneficial

What we offer?

• Personalized onboarding experience programdesigned to make your first dayssmooth
• Opportunities to learn and grow through Hager Group's awarded HiUniversity.
• Internal career opportunities, over 25% of our recruitments are through internal mobility

What are the recruitment stages?

• Once your CV has been selected, you will be contacted by a recruiter for an initial phone exchange.
• You will be invited for a first interview with the hiring manager & the recruiter
• A second Interview will be then organized with the N+2 & the HR manager