Growth Analytics & Campaign Performance Analyst

Hager; Obernai; Hybride; EUR 70 000 - 100 000; Plein temps

Avantages offerts par ce poste

Personalized onboarding

Hi University training

Internal mobility opportunities

Résumé du poste

Hager is seeking a Campaign Success Management & Growth Analyst to drive business impact through advanced analytics and optimization of marketing campaigns. You will measure performance, build predictive models, and identify growth opportunities across markets.

The role collaborates with commercial, product, and sales teams to enhance customer‑centred strategies and ROI. Applicants should have a Master’s in a related field and 5–10 years in B2B marketing analytics or CRM, with strong Power BI

Qualifications

• Master’s degree in Marketing, Data Analytics, Statistics, Business Analytics or related field.
• 5 to 10 years of experience in B2B Marketing Analytics, CRM or Data-Driven Marketing.
• Strong ability to translate data into actionable business recommendations.

Responsabilités

• Lead performance measurement of campaigns and growth strategies across acquisition, engagement, conversion, and revenue.
• Support omni‑channel campaign governance and measure objectives and results.
• Oversee measurement models (MMM, MTA, incrementality) and experimental design approaches.
• Design and execute robust A/B and multivariate testing frameworks.
• Run forecasting and predictive modelling to optimize budget and targeting.
• Build measurement frameworks and monitoring plans for activation strategies.
• Advise campaign teams to translate insights into improvements in targeting, messaging, and channel mix.
• Identify growth opportunities through new levers and audiences for incremental value.
• Benchmark campaigns against competitors.

Connaissances

Marketing analytics

Campaign measurement

Forecasting

A/B testing

Data storytelling

Cross-functional collaboration

English fluency

Formation

Master’s degree in Marketing, Data Analytics, Statistics, Business Analytics

Outils

Power BI

Microsoft Dynamics

Description du poste

Hager is seeking a Campaign Success Management & Growth Analyst to drive business impact through advanced analytics and optimization of marketing campaigns. You will measure performance, build predictive models, and identify growth opportunities across markets.

The role collaborates with commercial, product, and sales teams to enhance customer‑centred strategies and ROI. Applicants should have a Master’s in a related field and 5–10 years in B2B marketing analytics or CRM, with strong Power BI