Global Brand Leader: Growth, Innovation & Strategy

Bic Group; Clichy; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

BIC World seeks a Senior Global Brand Manager to lead long-term marketing strategy, portfolio management and brand activation across regions. You will drive innovation and coordinate with R&D, finance, and regional teams to ensure cohesive global-to-local execution.

The role requires a strong track record in global consumer-packaged goods, English fluency, and proven leadership to unlock sustainable growth.

Qualifications

• Bachelor’s Degree in Business or Marketing required; Master preferred.
• 10+ years of Marketing experience in Global Consumer-Packaged Goods.
• Proven leadership in global/local roles and cross-functional collaboration.
• Growth strategy and portfolio management experience; strong analytical skills.

Responsibilities

• Lead end-to-end marketing strategy and portfolio development.
• Oversee brand, communications, and activation initiatives for growth.
• Collaborate with R&D, finance, legal, and HR across regions.
• Guide multi-year innovation, renovation, and product propositions.
• Align global strategies with regional/local market plans and execution.

Skills

English fluency

Cross-functional leadership

Portfolio management

Strategic marketing

Education

Bachelor’s Degree in Business or Marketing

Master degree preferred

Job description

BIC World seeks a Senior Global Brand Manager to lead long-term marketing strategy, portfolio management and brand activation across regions. You will drive innovation and coordinate with R&D, finance, and regional teams to ensure cohesive global-to-local execution.

The role requires a strong track record in global consumer-packaged goods, English fluency, and proven leadership to unlock sustainable growth.