Global Brand Strategy Leader for Growth & Innovation

BIC; Clichy; On-site; EUR 110,000 - 140,000; Full time

Job summary

BIC World seeks a Senior Global Brand Manager to define and drive long-term strategy across the portfolio. You will own end-to-end marketing, including product proposition, communications, and growth initiatives that unlock sustainable profitability across regions.

You will lead a global team of Product Managers, collaborate with R&D, finance, and HR, and translate global strategies into local market plans, ensuring in-market execution aligns with business goals.

Qualifications

• 10+ years of Marketing experience in Global Consumer-Packaged Goods company.

Responsibilities

• Leads and defines long-term marketing strategy for the portfolio.
• Manages end-to-end marketing: innovation, renovation, animation, communications and portfolio rationalization.
• Leads multi-year innovation, animation and renovation programs, partnering with R&D and market research.
• Translates global marketing strategies into local market plans per region and oversees in-market execution.
• Leads a team of Product Managers and sets priorities and performance expectations.
• Collaborates with finance, legal, strategy and HR.

Skills

Growth strategy

Portfolio management

Cross-functional leadership

Global marketing

Strategic thinking

Analytical skills

Education

Bachelor's Degree in Business or Marketing

Master's degree preferred

Job description

BIC World seeks a Senior Global Brand Manager to define and drive long-term strategy across the portfolio. You will own end-to-end marketing, including product proposition, communications, and growth initiatives that unlock sustainable profitability across regions.

You will lead a global team of Product Managers, collaborate with R&D, finance, and HR, and translate global strategies into local market plans, ensuring in-market execution aligns with business goals.