Brand Manager

Jobtailor; Paris; Sur place; EUR 55 000 - 75 000; Plein temps

Résumé du poste

Jobtailor is seeking a Brand Manager to lead growth strategies and the annual marketing plan for FMCG products in a dynamic, international market. You will build and manage the brand innovation pipeline and activation strategies across product packaging, pricing, and distribution priorities.

The role requires strong analytical skills, proven project management, and fluency in English and French. You will oversee forecasts, budgets, and responsive adjustments to maximize sales performance in a

Qualifications

• University degree in Business/Marketing/Brand Management.
• Minimum 4 years of brand marketing experience in international FMCG companies.
• Brand Manager role experience not less than 2 years.
• Excellent project management, analytical, presentation and communication skills.
• Ability to manage several different and complex projects at the same time.
• Fluent in English & French.

Responsabilités

• Identify growth sources and create the brand strategy for next 5 years
• Lead annual marketing plan
• Build brand innovation pipeline (product & packaging innovations)
• Develop activation strategies, communication and promotion plan, pricing strategy, new product launches and distribution priorities
• Prepare sales forecasts and marketing budgets, monitor sales volume, revenues and costs against forecasts, and adapt plans to improve the sales performance of products
• Monitor, analyze, and evaluate domestic and international market trends, client behavior and competitor activity to identify market opportunities for the products

Connaissances

Brand management

Growth strategy

Market analysis

Project management

Communication skills

Presentation skills

English & French

Formation

University degree in Business/Marketing/Brand Management

Description du poste

Overview

Brand Manager role focusing on growth strategy, annual marketing planning, and market opportunities for FMCG products.

Responsibilities

• Identify growth sources and create the brand strategy for next 5 years
• Lead annual marketing plan
• Build brand innovation pipeline (product & packaging innovations)
• Develop activation strategies, communication and promotion plan, pricing strategy, new product launches and distribution priorities
• Prepare sales forecasts and marketing budgets, monitor sales volume, revenues and costs against forecasts, and adapt plans to improve the sales performance of products
• Monitor, analyze, and evaluate domestic and international market trends, client behavior and competitor activity to identify market opportunities for the products

Qualifications

• University Degree, preferably in Business/Marketing/Brand Management
• Solid experience in brand marketing in international FMCG companies (minimum 4 years)
• Experience in Brand Manager role not less than 2 years
• Excellent project management skills
• Good analytical, presentation and communication skills
• Ability to manage several different and complex projects at the same time
• Fluent in English & French