Senior Global Brand Manager

Bic Group; Clichy; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

BIC World seeks a Senior Global Brand Manager to lead long-term marketing strategy, portfolio management and brand activation across regions. You will drive innovation and coordinate with R&D, finance, and regional teams to ensure cohesive global-to-local execution.

The role requires a strong track record in global consumer-packaged goods, English fluency, and proven leadership to unlock sustainable growth.

Qualifications

• Bachelor’s Degree in Business or Marketing required; Master preferred.
• 10+ years of Marketing experience in Global Consumer-Packaged Goods.
• Proven leadership in global/local roles and cross-functional collaboration.
• Growth strategy and portfolio management experience; strong analytical skills.

Responsibilities

• Lead end-to-end marketing strategy and portfolio development.
• Oversee brand, communications, and activation initiatives for growth.
• Collaborate with R&D, finance, legal, and HR across regions.
• Guide multi-year innovation, renovation, and product propositions.
• Align global strategies with regional/local market plans and execution.

Skills

English fluency

Cross-functional leadership

Portfolio management

Strategic marketing

Education

Bachelor’s Degree in Business or Marketing

Master degree preferred

Job description

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Senior Global Brand Manager

BIC

Hybrid

Description:

JoinBIC World, acommunity of brandsdedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed togrowing our iconic and innovative brandsby reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a"roll up your sleeves and get the job done"mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

The Senior Global Brand Manager is a member of the BIC Growth Team and reports to the Global Marketing Director of a BIC global Category. He/she is responsible for defining and driving the long-term strategy for the business area he/she manages. The role is responsible for the end-to-end development and execution of the marketing strategy, managing the portfolio, overseeing brand and communications and driving innovation, renovation and activation initiatives to unlock sustainable and profitable growth across regions.

This person will act as the key segment owner and expert, providing a link between market knowledge, consumer knowledge, R&D and business development.

MAIN RESPONSIBILITIES:

• Leads and executes the development of successful strategies based on consumer insight and market situation analysis.
• Is accountable for the full portfolio strategy including innovation, renovation, animation, communications and rationalization.
• Specifically leads multi-year innovation, animation and renovation programs, including identifying consumer insights, partnering with R&D to connect technologies with consumer needs, exploring and validating assumptions with market research, developing the product proposition defining the marketing mix strategy and building a global business case.
• Supports and collaborates with the Regional & Local Commercial Marketing teams to translate global marketing strategies into local relevant market plans per region, and follows the in-market execution of the global strategic initiatives
• Leads a team of Product Managers and is accountable for setting clear priorities and performance expectations. Hi/she supports the team's development while driving collaboration and execution across key initiatives.
• Collaborates with category business partners including finance, legal, strategy and HR.

Qualifications:

• Bachelor’s Degree in Business or Marketing, Master degree preferred
• 10+years of Marketing experience in Global Consumer-Packaged Goods company
• Proven marketing leadership experience in local country and global/regional role
• Growth strategy and portfolio management experience
• Ability to work with cross-functional teams and lead through influence
• Ability to operate both strategically and pragmatically, bringing long-term vision and in-market execution
• Ability to work in complex environments, effectively prioritize competing demands and adapt to change
• Managerial experience of a global team
• Strong understanding of Innovation process from the Idea to Launch
• Strong analytical and creative problem-solving skills

Languages:

Fluent in English is a must.

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.