Global Brand Growth Lead

BIC; Clichy; Sur place; EUR 90 000 - 130 000; Plein temps

Résumé du poste

BIC in France seeks a Global Brand Manager to deliver multi-year growth strategies across categories. You will recommend growth plans, manage the portfolio, drive global innovation, and coordinate with regional teams to ensure alignment with the brand's equity.

You will partner with Market and Consumer Insight to track trends, lead cross-functional teams, and oversee budgets and launches across regions. Fluent English required; experience in global initiatives and go-to-market is essential.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field.
• 5+ years in Marketing in CPG with global innovation and regional experience.
• Experience in qualitative and quantitative consumer research.
• Proven track record of new product launches and end-to-end innovation.
• Strong customer focus, problem-solving, and ability to translate insights into actions.
• Ability to work with cross-functional and cross-cultural teams.

Responsabilités

• Partner with Market and Consumer Insight to understand trends and develop strong strategic propositions.
• Monitor global marketplace for new product innovations, competitive intelligence, and trends to identify opportunities.
• Recommend development of strategic plans to deliver long-term category growth.
• Global Portfolio Management: support execution of portfolio strategy across regions.
• Global Innovation/Renovation Leader: lead cross-functional teams to deliver multi-year innovations and launches.
• Partner with Global Masterbrand for development and roll-out of creative campaigns.
• Collaborate with Commercial teams to monitor go-to-market and strategy execution.
• Champions day-to-day operations: innovation process, budgeting, invoicing.

Connaissances

Global brand management

Market research

Cross-functional collaboration

Strategic thinking

English fluency

Formation

Bachelor's degree in Marketing/Business Administration

Description du poste

BIC in France seeks a Global Brand Manager to deliver multi-year growth strategies across categories. You will recommend growth plans, manage the portfolio, drive global innovation, and coordinate with regional teams to ensure alignment with the brand's equity.

You will partner with Market and Consumer Insight to track trends, lead cross-functional teams, and oversee budgets and launches across regions. Fluent English required; experience in global initiatives and go-to-market is essential.