EV Product Marketing Strategist - France

BYD Europe; Courbevoie; Sur place; EUR 50 000 - 70 000; Plein temps

Résumé du poste

A leading multinational electric vehicle manufacturer in France is seeking a Product Marketing Specialist to develop and execute marketing strategies for new energy vehicle products. The ideal candidate must have extensive experience in product marketing within the automotive industry, strong communication skills in French and English, and a customer-centric mindset. This role offers an opportunity to contribute to a zero-emission future.

Qualifications

• At least 5 years of experience in product marketing and product management in the automotive industry.
• Proven success in bringing products to new markets.
• Strong ability to extract and present critical insights.

Responsabilités

• Conduct in-depth market research and analysis.
• Develop and improve the ideal customer profile.
• Oversee strategic pricing for future vehicles.
• Collect customer feedback and analyze data.
• Work with product research to develop customer-oriented messages.
• Collaborate with various departments for cohesive strategies.
• Drive go-to-market strategy for new energy vehicle products.
• Keep up with industry trends.
• Support product team in other related tasks.

Connaissances

Market analysis

Product positioning

Pricing strategy

Customer insight analysis

Collaboration across functions

Go-to-market strategy

Communication skills in French and English

Data collection and analytical skills

Formation

Bachelor’s or Master’s degree in marketing or business management

Description du poste

A leading multinational electric vehicle manufacturer in France is seeking a Product Marketing Specialist to develop and execute marketing strategies for new energy vehicle products. The ideal candidate must have extensive experience in product marketing within the automotive industry, strong communication skills in French and English, and a customer-centric mindset. This role offers an opportunity to contribute to a zero-emission future.