EMEA Energy Transition Marketing Lead

Eaton Corporation; Nanterre; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Competitive pay

Promotion opportunities

Learning & development via Eaton UX

Health and wellbeing programs

Job summary

The Marketing Manager, Energy Transition (EMEA) at Eaton Corporation will lead regional marketing initiatives across Europe, the Middle East and Africa while supporting the global strategy for Eaton’s Energy Transition portfolio. The role drives awareness, engagement, demand generation and commercial growth through integrated programs.

You will partner with regional sales, product management and other stakeholders to align global strategy with local market needs, promoting solutions across

Qualifications

• Minimum 7 years of experience in B2B marketing or related fields.
• Experience in industrial, electrical, energy, infrastructure or technology sectors.
• Fluent in English.
• Knowledge of energy transition markets and go-to-market strategies.

Responsibilities

• Develop and execute regional marketing strategies across EMEA to support Energy Transition objectives.
• Collaborate with regional sales, product management, business development and commercial teams to support growth initiatives.
• Serve as the primary marketing liaison for EMEA Energy Transition activities and input into global planning processes.
• Develop integrated marketing programs to drive awareness, engagement and demand generation for the Energy Transition portfolio.
• Lead regional product launch activities, including messaging, campaigns, customer communications, partner engagement and events.
• Partner with global marketing teams to ensure consistency in brand positioning and thought leadership.
• Collaborate with strategic partners to support co-marketing and joint market development initiatives.
• Create customer-focused content, digital assets and sales enablement materials tailored to regional audiences.
• Manage participation in key industry events, conferences, trade shows, webinars and customer engagements across the region.
• Work with global digital marketing teams to optimize website content, lead generation, SEO, social media and paid media.
• Monitor market trends, competitive activity and regulatory developments to identify growth opportunities and inform strategy.
• Establish and track KPIs, campaign effectiveness, and ROI to drive continuous improvement.

Skills

Marketing strategy

Campaign management

Cross-functional collaboration

Project management

Content marketing

Go-to-market

Energy transition knowledge

English fluency

Education

Bachelor's degree in Marketing, Communications, Business, Engineering, or a related field

Tools

WorkFront

Adobe Creative Suite

Job description

The Marketing Manager, Energy Transition (EMEA) at Eaton Corporation will lead regional marketing initiatives across Europe, the Middle East and Africa while supporting the global strategy for Eaton’s Energy Transition portfolio. The role drives awareness, engagement, demand generation and commercial growth through integrated programs.

You will partner with regional sales, product management and other stakeholders to align global strategy with local market needs, promoting solutions across