Marketing Manager

Eaton Group; Nanterre; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Competitive compensation

Challenging projects

Great company benefits

Internal promotion opportunities

Eaton University learning

Wellbeing and safety focus

Job summary

Eaton is seeking a Marketing Manager for Energy Transition (EMEA) to lead regional marketing initiatives across Europe, the Middle East, and Africa while supporting global strategy for the Energy Transition portfolio.

The role drives market awareness, customer engagement, demand generation, and growth through integrated programs, working with regional teams and global partners to position Eaton as a leader in renewable energy, energy storage, EV infrastructure, and building electrification.

Qualifications

• Minimum 7 years of experience in B2B marketing, product marketing, marketing communications, or demand generation.
• Experience supporting industrial, electrical, energy, infrastructure, sustainability or technology-related businesses.
• Fluent in English

Responsibilities

• Develop regional marketing strategies that support Energy Transition objectives across EMEA.
• Collaborate with regional sales, product management, business development, and commercial teams to support growth initiatives.
• Serve as the marketing liaison for EMEA Energy Transition activities and contribute to global planning processes.
• Develop integrated marketing programs to drive awareness, engagement and demand generation.
• Lead regional product launch activities, including messaging, campaigns, and events.
• Coordinate with global marketing to ensure consistent brand positioning and thought leadership.
• Partner with strategic partners for co-marketing and joint market development.
• Create customer-focused content and sales enablement materials for regional audiences.
• Manage participation in key industry events, conferences, and webinars across the region.
• Work with global digital marketing teams on website optimization, SEO, and paid media.
• Monitor market trends, competition, and regulatory developments to identify growth opportunities.
• Establish KPIs and ROI tracking to drive continuous improvement.

Skills

B2B marketing

Product marketing

Marketing communications

Demand generation

Go-to-market

Content marketing

Education

Bachelor's degree in Marketing

Tools

WorkFront

Adobe Creative Suite

Job description

Join Eaton and be a part of our commitment to providing impactful, energy-efficient solutions that shape a sustainable future. At Eaton, we make what matters work, and we're dedicated to fostering a workplace where ethics, inclusion, diversity, and our people are at the forefront.

What you’ll do:

Job Summary

Reporting to the Senior Manager, Global Marketing, Energy Transition, the Marketing Manager, Energy Transition (EMEA) will lead regional marketing initiatives across Europe, Middle East and Africa while supporting the global marketing strategy for Eaton's full Energy Transition portfolio. This role is responsible for driving market awareness, customer engagement, demand generation, and commercial growth through the development and execution of integrated marketing programs.

The Marketing Manager will serve as the key marketing partner for EMEA commercial teams, product managers, and regional stakeholders, ensuring alignment between global strategy and regional market needs. The role will help position Eaton as a leader in the energy transition by promoting solutions across renewable power generation, distributed energy resources, energy storage, transportation electrification, EV charging infrastructure, microgrids, and building electrification."

Job Responsibilities

• Develop and execute regional marketing strategies that support Energy Transition business objectives across EMEA.

• Collaborate with regional sales, product management, business development, and commercial teams to support growth initiatives and strategic priorities.

• Serve as the primary marketing liaison for EMEA Energy Transition activities and provide regional input into global marketing planning processes.

• Support the full Energy Transition portfolio by developing integrated marketing programs that drive awareness, engagement and demand generation.

• Lead regional product launch activities, including messaging, campaign execution, customer communications, partner engagement and event support.

• Partner with global marketing teams to ensure consistency in brand positioning and thought leadership.

• Collaborate with strategic partners and key stakeholders to support co-marketing and joint market development initiatives.

• Develop customer-focused content, digital assets, and sales enablement materials tailored to regional audiences.

• Manage participation in key industry events, conferences, trade shows, webinars and customer engagement activities throughout the region.

• Work closely with global digital marketing teams to optimize website content, lead generation programs, SEO, social media and paid media activities.

• Monitor market trends, competitive activity, customer insights, and regional regulatory developments to identify growth opportunities and inform marketing strategy.

• Establish and track key performance indicators, campaign effectiveness metrics, and return on marketing investment to drive continuous improvement.

Qualifications:

Education level required

• Bachelor's degree in Marketing, Communications, Business, Engineering, or a related field.

Years and area of experience required

• Minimum 7 years of experience in B2B marketing, product marketing, marketing communications, or demand generation.

• Experience supporting industrial, electrical, energy, infrastructure, sustainability or technology-related businesses.

• Fluent in English

Technical knowledge

• Knowledge of energy transition markets, including renewable energy, distributed energy resources, battery energy storage systems, EV charging, electrification, power management, and related technologies.

• Understanding of integrated marketing campaign development and execution.

• Strong understanding of content marketing, product positioning, and go-to-market strategy.

• Knowledge of MarTech tools (WorkFront, Adobe Creative Suite)

Skills:

Soft skills

• Strong collaboration skills within a matrix organization.

• Comprehensive organizational and communication skills

• Strong project management skills, including the ability to independently manage multiple projects and complete projects to schedule

• Self-starter capable of managing multiple priorities in a fast-paced environment.

What we offer:

• Competitive compensation and benefits package

• Challenging projects in dynamic collaborative team

• Great company benefits

• We make your aspirations matter – Eaton encourages internal promotion, whenever possible

• We make your growth matter - We invest in our employees for the long term – not just with salary and benefits, but with ongoing learning and development opportunities made available through Eaton University

• We make your contributions matter - reliability, safety, efficiency, and sustainability are at the core of our dedication to improving people’s lives and the through power management technologies

• We make your wellbeing matter – We put your health and safety first. Wellness at Eaton is more than a program, it’s about changing the environment by offering the right tools to help empower employees to make that happen

All positions may require participation in video and in-person interviews as part of the hiring process. All candidates will be evaluated based on job-related competencies, and all candidates’ privacy rights and data security will be protected in accordance with applicable laws.

We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.