Digital Marketing and Communications Manager

Jobtailor; Malakoff; Sur place; EUR 65 000 - 90 000; Plein temps

Résumé du poste

Jobtailor in Île-de-France, Malakoff, is seeking an experienced Marketing Lead to shape and execute the company's marketing strategy. You will align objectives with long-term vision and lead cross-functional teams across digital and offline channels.

You will analyze markets, manage partnerships, oversee online presence, and optimize campaigns. Fluent in English, with 5–7 years in marketing, ideally in IT consulting, you will drive growth and brand differentiation.

Qualifications

• Degree in marketing, communications or a related field.
• Strong proficiency with digital marketing tools and SEO/SEA techniques.
• 5 to 7 years of experience (operational profile), ideally in an IT consulting firm.
• Effective communicator (both verbal and written), autonomous and creative.
• Team player.
• Fluent in English.

Responsabilités

• Develop and implement the company's overall marketing strategy aligned with long-term vision.
• Analyze the market and competitors to identify growth opportunities.
• Design and coordinate online and offline communication campaigns.
• Manage strategic partnerships to strengthen brand image.
• Oversee online presence: website, social media and other digital channels.
• Analyze digital campaign performance and adjust strategies to maximize results.
• Work with technical and sales teams to design innovative, differentiating offerings.
• Organize events (trade shows, webinars, etc.) to promote our services.
• Create effective marketing materials (brochures, presentations, etc.).
• Monitor performance indicators (KPIs) and prepare detailed reports.
• Propose strategic improvements based on the results obtained.

Connaissances

Digital Marketing Strategy

SEO/SEA Techniques

Market Analysis

KPI Monitoring

Event Organization

Communication Campaign Design

Formation

Marketing/Communications degree

Outils

Digital Marketing Tools

Social Media Management

Website Management

Description du poste

• Develop and implement the company's overall marketing strategy, aligning objectives with our long-term vision
• Analyze the market and competitors to identify growth opportunities
• Design and coordinate online and offline communication campaigns
• Manage strategic partnerships to strengthen our brand image
• Oversee our online presence: website, social media and other digital channels
• Analyze digital campaign performance and adjust strategies to maximize results
• Work with technical and sales teams to design innovative, differentiating offerings
• Organize events (trade shows, webinars, etc.) to promote our services
• Create effective marketing materials (brochures, presentations, etc.)
• Monitor performance indicators (KPIs) and prepare detailed reports
• Propose strategic improvements based on the results obtained.

Requirements

• You hold a degree in marketing, communications or a related field
• You have strong proficiency with digital marketing tools and SEO/SEA techniques
• You have 5 to 7 years of experience (operational profile), ideally in an IT consulting firm
• You are an effective communicator (both verbal and written), autonomous and creative
• You are a team player
• You are fluent in English

Core Competencies

Demonstrates expertise in developing and implementing comprehensive marketing strategies, utilizing digital marketing tools and SEO/SEA techniques to enhance brand presence and drive growth. Proficient in analyzing market trends and performance indicators to propose strategic improvements and optimize campaign effectiveness.

Highest-signal resume keywords

• Digital Marketing Strategy
• SEO/SEA Techniques
• Market Analysis
• KPI Monitoring
• Event Organization

ATS Optimization Keywords

Hard Skills

• Marketing Strategy Development
• Digital Campaign Performance Analysis
• Communication Campaign Design
• Marketing Material Creation
• Strategic Partnership Management

Soft Skills

• Effective Communication
• Creativity
• Team Collaboration
• Autonomy

Industry Keywords

• IT Consulting
• Growth Opportunities
• Brand Image
• Performance Indicators

Tools & Technologies

• Digital Marketing Tools
• Social Media Management
• Website Management