Digital Marketing Executive

Jobtailor

Lyon

Sur place

EUR 42 000 - 66 000

Plein temps

14 jours+

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Résumé du poste

Jobtailor in Lyon, France seeks an experienced Digital Marketing Specialist to manage end-to-end campaigns in HubSpot, including emails, landing pages, and automation.

You will optimize website content, run analytics, and ensure data-protection compliance while collaborating with cross-functional teams in a regulated B2B environment. Fluent in French and English is required.

Qualifications

Bachelor’s degree in digital marketing or related field.
3+ years of hands-on digital marketing execution in B2B or regulated environments.
Proficient with HubSpot Marketing Hub as a day-to-day operator.
Experience with Sanity CMS and basic HTML/CSS for updates.
Fluent in French and English, written and spoken.

Responsabilités

Execute digital campaigns: build, test and deploy campaigns, workflows and email communications in HubSpot.
Email marketing: create, build and schedule responsive emails.
Landing pages and forms: create and publish conversion-focused pages and forms.
Website management: maintain content, publish pages and support SEO.
Marketing automation: configure lead nurturing and lifecycle workflows.
Analytics and reporting: implement campaign tracking and provide performance reports.
Compliance and data quality: ensure activities comply with data protection requirements.

Connaissances

HubSpot Marketing Hub

Email Marketing

Landing Page Creation

Web Content Management

Analytics & Reporting

Lead Nurturing

Segmentation

Bilingual in French and English

Formation

Bachelor’s degree in Digital Marketing or related field

Outils

HubSpot

Sanity CMS

Google Analytics 4

Google Search Console

LinkedIn Campaign Manager

Social Media Management Tools

Description du poste

Execute digital campaigns: build, test and deploy campaigns, workflows and email communications in HubSpot
Email marketing: create, build, test and schedule responsive email campaigns
Landing pages and forms: create and publish conversion-focused landing pages and forms
Website management: maintain and update website content, publish new pages, ensure brand consistency and support SEO best practices
Marketing automation: configure and maintain lead nurturing and lifecycle workflows
Analytics and reporting: implement accurate campaign tracking and produce regular performance reports
Compliance and data quality: ensure digital marketing activities comply with data protection requirements

Requirements

Bachelor’s degree or equivalent in Digital Marketing, Marketing, Communications or a related field
3+ years of hands‑on experience executing digital marketing, ideally in a B2B, technical, security or regulated environment
Practical expertise with HubSpot Marketing Hub as a day‑to‑day operator: campaigns, workflows, emails, landing pages, lists, segmentation and reporting
Experience with web content management (ideally Sanity CMS) and basic HTML/CSS knowledge for email and webpage updates
Knowledge of Google Analytics 4, Google Search Console, platform reporting and UTM tracking best practices
Familiarity with LinkedIn Campaign Manager and social media scheduling/management tools
Fluency in French and English, both written and spoken

Core Competencies

Demonstrates expertise in executing digital marketing campaigns using HubSpot, including email marketing, landing page creation, and website management. Proficient in analytics and reporting, ensuring compliance with data protection requirements while maintaining high data quality.

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