Marketing Project Manager

Visiativ; Charbonnières-les-Bains; On-site; EUR 42,000 - 54,000; Full time

Job summary

JobTailor in France is seeking a Marketing Manager to deploy the annual plan from concept through tracking results, leading multichannel campaigns with a strong lead‑generation focus. You will produce sales materials, manage digital content and communications, and support the sales teams with enablement tools while analyzing performance to propose concrete optimizations.

The role requires a marketing professional with 3–5 years in B2B, strong written skills, and proficiency in WordPress, Pardot

Qualifications

• Bachelor's degree in marketing
• Master’s degree in marketing
• equivalent degree in business

Responsibilities

• Deploy the annual marketing plan in coordination with internal teams, from concept through to tracking results.
• Lead multichannel campaigns (email, web, social, content) with a strong focus on lead generation.
• Produce and coordinate marketing materials: sales presentations, brochures, product sheets, and digital content.
• Manage digital communications: writing articles, newsletters, SEO optimization and updating website content.
• Organize events (webinars, trade shows, customer days): manage vendors, invitations and performance follow-up.
• Support the sales teams with sales enablement tools and close collaboration on the opportunities generated.
• Analyze marketing performance (leads, ROI, traffic, conversion) and propose concrete optimizations.

Skills

lead generation

SEO optimization

digital content production

marketing performance analysis

multichannel campaigns

email marketing

social media marketing

analytics

Education

Bachelor's degree in marketing

Master’s degree in marketing

equivalent degree in business

Tools

WordPress

Pardot

Salesforce

Job description

Overview

• Deploy the annual marketing plan in coordination with internal teams, from concept through to tracking results.
• Lead multichannel campaigns (email, web, social, content) with a strong focus on lead generation.
• Produce and coordinate marketing materials: sales presentations, brochures, product sheets, and digital content.
• Manage digital communications: writing articles, newsletters, SEO optimization and updating website content.
• Organize events (webinars, trade shows, customer days): manage vendors, invitations and performance follow-up.
• Support the sales teams with sales enablement tools and close collaboration on the opportunities generated.
• Analyze marketing performance (leads, ROI, traffic, conversion) and propose concrete optimizations.

Requirements

• Bachelor's to Master’s degree in marketing, business or equivalent
• First professional experience (3–5 years) in operational marketing, ideally in a B2B environment
• Excellent written communication skills
• Strong command of digital channels (SEO, email marketing, social media, analytics)
• Highly organized, autonomous and able to manage multiple projects simultaneously
• Proficient with marketing tools and CRM (WordPress, Pardot, Salesforce)
• Preferred: Experience in the industrial, software or IT services (ESN) sectors
• Knowledge of the Dassault Systèmes ecosystem (3DEXPERIENCE, SOLIDWORKS…)
• Business-oriented with a focus on lead generation

ATS Optimization Keywords

Below are skills and terms extracted directly from this job posting to improve Applicant Tracking System (ATS) visibility. This feature helps candidates tailor their applications more effectively — a feature exclusive to JobTailor job listings.

Hard Skills

• lead generation
• SEO optimization
• digital content production
• marketing performance analysis
• multichannel campaigns
• email marketing
• social media marketing
• analytics

Soft Skills

• excellent written communication
• highly organized
• autonomous
• project management

Certifications & Qualifications

• Bachelor's degree in marketing
• Master’s degree in marketing
• equivalent degree in business