Digital Marketing, Communications

Cofabrik RH; Lyon; On-site; EUR 40,000 - 65,000; Full time

Job summary

Jobtailor in Lyon, France, is looking for a Digital Marketing professional with 3+ years’ experience in SEO, SEA and growth strategies to acquire and retain customers. You will produce high-quality content, ghostwrite briefs, create brand materials, organize events, and collaborate with partners and the sales team to boost loyalty.

The role requires a Master’s in Marketing or a technical field and a strong interest in technology.

Qualifications

• Minimum 3 years’ experience in Digital Marketing (SEO, SEA, growth hacking strategies, social media...)
• Master’s degree (Bac+5) in Marketing or a technical field
• Ideally experience with a software vendor in an SME environment with broad marketing responsibilities
• Preferably a good knowledge of the Insurance sector
• Proficiency with digital tools and the ability to optimize and automate them

Responsibilities

• Acquire and retain customers by supervising and optimizing multichannel SEO & SEA campaigns
• Be responsible for producing high-quality content (articles, social media, newsletters, web pages…) and for ghostwriting (briefs, angles, tone…)
• Create and oversee product and commercial materials to develop brand awareness and drive customer loyalty
• Organize strategic external events and contribute to internal events
• Challenge marketing/communication partners and the internal sales team

Skills

SEO

SEA

growth hacking

content production

ghostwriting

digital marketing

automation

generative AI

Education

Master’s degree in Marketing

Master’s degree in technical field

Job description

Responsibilities

• Acquire and retain customers by supervising and optimizing multichannel SEO & SEA campaigns
• Be responsible for producing high-quality content (articles, social media, newsletters, web pages…) and for ghostwriting (briefs, angles, tone…)
• Create and oversee product and commercial materials to develop brand awareness and drive customer loyalty
• Organize strategic external events and contribute to internal events
• Challenge marketing/communication partners and the internal sales team

Requirements

• Minimum 3 years’ experience in Digital Marketing (SEO, SEA, growth hacking strategies, social media...)
• Master’s degree (Bac+5) in Marketing or a technical field
• Ideally experience with a software vendor in an SME environment with broad marketing responsibilities
• Preferably a good knowledge of the Insurance sector
• Proficiency with digital tools and the ability to optimize and automate them
• Practical experience using generative AI for Digital Marketing
• Strong interest in technology

Hard Skills

• SEO
• SEA
• growth hacking
• content production
• ghostwriting
• digital marketing
• automation
• generative AI

Soft Skills

• customer acquisition
• customer retention
• brand awareness
• customer loyalty
• event organization
• communication

Certifications & Qualifications

• Master’s degree in Marketing
• Master’s degree in technical field