Marketing and Communications Coordinator

AFNOR Group; Rouen; On-site; EUR 24,000 - 32,000; Full time

Job summary

Jobtailor is seeking a marketing and communications assistant in Rouen to help design and implement omnichannel campaigns, gather project needs from stakeholders, and support promotional information campaigns for products and services.

You will assist in deploying marketing activities, monitor campaigns, and maintain relationships with local media. A Bac+2 in marketing/communication and strong writing skills are essential. Team collaboration and data-driven optimization are valued.

Qualifications

• Two-year post-secondary qualification (Bac+2) in marketing or communications.
• Proven initial professional experience, ideally in a business services company.
• Excellent writing skills and strong interpersonal abilities.
• Rigorous, organized and able to work with diverse stakeholders.

Responsibilities

• Contribute to design and implementation of omnichannel marketing and communications plan.
• Gather information on project needs, risks and opportunities from stakeholders and help formalize them.
• Assist in developing promotional information campaigns for product and service offerings to address clients and prospects.
• Support the deployment of marketing, communications and public relations activities for clients, partners and social media communities.
• Execute assigned operational tasks within the project according to the established schedule and allocated budget.
• Contribute to planning and executing promotional activities, monitor them (workshops, trade shows, partner events, etc.) and evaluate their outcomes.
• Produce expected deliverables and update tracking tools (qualitative and quantitative reporting) in the CRM.
• Contribute to the assessment of activities and to lessons learned.
• Maintain local market and industry monitoring by tracking news about client sectors and ecosystem actors, and implement related actions after validation.
• Maintain relationships with existing media, notably the local press.

Skills

Excellent writing

Team collaboration

Stakeholder management

Education

Bac+2 in marketing or communications

Tools

CMS

Email marketing platforms

Analytics tools

Social media management

Job description

Responsibilities

• Contribute to the design and implementation of the omnichannel marketing and communications plan.
• Gather information on project needs, risks and opportunities from relevant stakeholders and help formalize them.
• Assist in developing promotional information campaigns for product and service offerings to address clients and prospects.
• Support the deployment of marketing, communications and public relations activities for clients, partners and social media communities.
• Execute assigned operational tasks within the project according to the established schedule and allocated budget.
• Contribute to planning and executing promotional activities, monitor them (workshops, trade shows, partner events, etc.) and evaluate their outcomes.
• Produce expected deliverables and update tracking tools (qualitative and quantitative reporting) in the CRM.
• Contribute to the assessment of activities and to lessons learned.
• Maintain local market and industry monitoring by tracking news about client sectors and ecosystem actors, and implement related actions after validation.
• Maintain relationships with existing media, notably the local press.

Requirements

• Two-year post-secondary qualification (Bac+2) with a specialization in communication or marketing.
• Proven initial professional experience, ideally within a business services company.
• You are rigorous, organized and enjoy working in a team and with a variety of stakeholders.
• Excellent writing skills and strong interpersonal abilities are essential.
• Strong command of digital tools (CMS, email marketing platforms, analytics, social media).
• Knowledge of marketing tools and the ability to leverage data to optimize activities.