CRM & Marketing Apprentice: Train Users, Drive Campaigns

Wabtec Corporation; Paris; On-site; EUR 12,000 - 16,000; Part time

Job summary

Wabtec Corporation in Paris is seeking a motivated work‑study candidate to support CRM adoption and drive strategic marketing initiatives within an industrial environment.

You will onboard CRM users, train on B2B processes, collaborate with IT on CRM enhancements, and help create campaigns, content, and promotional materials. Fluency in English and solid Office skills are required, with a Bac+3 in engineering or business. This is a January 2027 start.

Qualifications

• Familiarity with Microsoft Office and collaboration tools.
• Strong communication and teamwork abilities.
• Competent level of English for professional use.
• Experience with CRM systems is a plus.

Responsibilities

• Support the day-to-day use and adoption of the CRM tool.
• Onboard and train new CRM users, including training on key B2B processes.
• Partner with IT to manage CRM enhancements and related projects.
• Communicate new CRM features, content, dashboards, and enhancements to users.
• Conduct competitive analyses across existing markets.
• Conduct ad hoc market studies to support leadership and transit management teams.
• Develop and support marketing communication campaigns.
• Create marketing content, including articles and white papers.
• Support the development of product promotion materials and videos.

Skills

Office Suite

Interpersonal skills

English proficiency

CRM knowledge

Education

Bac+3 in engineering or business school

Tools

CRM Tool

Job description

Wabtec Corporation in Paris is seeking a motivated work‑study candidate to support CRM adoption and drive strategic marketing initiatives within an industrial environment.

You will onboard CRM users, train on B2B processes, collaborate with IT on CRM enhancements, and help create campaigns, content, and promotional materials. Fluency in English and solid Office skills are required, with a Bac+3 in engineering or business. This is a January 2027 start.