CRM & Market Intelligence Lead

Wabtec Corporation; Paris; Hybrid; EUR 55,000 - 75,000; Full time

Job summary

Wabtec Corporation in Paris is seeking a CRM Analyst to drive CRM adoption, support day-to-day usage, and enable Sales and Marketing teams with data-driven insights.

You will onboard users, collaborate with IT to implement enhancements, and create dashboards. The role supports competitive analyses and development of marketing content.

This position offers an opportunity to shape how customer data informs strategic decisions in rail transportation.

Qualifications

• Experience with CRM systems and data analytics.
• Ability to onboard and train users on key processes.
• Strong collaboration with IT and sales teams.

Responsibilities

• Support day-to-day use and adoption of the CRM tool.
• Onboard and train new CRM users on key B2B processes.
• Partner with IT to manage CRM enhancements and related projects.
• Communicate new CRM features, content, dashboards, and enhancements to users.
• Conduct competitive analyses across existing markets.
• Develop marketing content and promo materials.

Skills

CRM Expertise

Training & Enablement

Competitive Intelligence

Data Analysis

Stakeholder Collaboration

Tools

CRM System

Job description

Wabtec Corporation in Paris is seeking a CRM Analyst to drive CRM adoption, support day-to-day usage, and enable Sales and Marketing teams with data-driven insights.

You will onboard users, collaborate with IT to implement enhancements, and create dashboards. The role supports competitive analyses and development of marketing content.

This position offers an opportunity to shape how customer data informs strategic decisions in rail transportation.