CRM-Driven Marketing & Competitive Intelligence Specialist

Wabtec; Paris; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

Wabtec is seeking a CRM and Market Intelligence Specialist in Paris to turn data into actionable insights. You will support daily CRM usage, onboard new users, and collaborate with IT to improve the CRM platform.

You will conduct competitive analyses, run market studies for Business Unit Managers and Transit Management, and help develop marketing content and campaigns. Join a global team shaping data-driven decision making and product marketing at Wabtec.

Aufgaben

• CRM Support & User Enablement: Support the day-to-day use and adoption of the CRM tool.
• CRM Training: Onboard and train new CRM users, including training on key B2B processes.
• IT Collaboration: Partner with IT to manage CRM enhancements and related projects.
• Communication: Communicate new CRM features, content, dashboards, and enhancements to users.
• Strategic Marketing: Conduct competitive analyses across existing markets.
• Market Studies: Conduct ad hoc market studies to support Business Unit Managers and the Transit Management Team, including new technologies, product adjacencies, market potential assessments, and other strategic topics.
• Operational Marketing: Develop and support marketing communication campaigns.
• Content Creation: Create marketing content, including articles and white papers.
• Product Promotion: Support the development of product promotion materials and videos.

Jobbeschreibung

Wabtec is seeking a CRM and Market Intelligence Specialist in Paris to turn data into actionable insights. You will support daily CRM usage, onboard new users, and collaborate with IT to improve the CRM platform.

You will conduct competitive analyses, run market studies for Business Unit Managers and Transit Management, and help develop marketing content and campaigns. Join a global team shaping data-driven decision making and product marketing at Wabtec.