CRM & Lifecycle Leader — AI-Powered Growth

Joko USA Inc.; Paris; Hybride; EUR 78 000 - 113 000; Plein temps

Avantages offerts par ce poste

Flexible remote

Work from anywhere

Top-market compensation

Equity

AI learning time

Résumé du poste

Joko USA Inc. is seeking a CRM & Lifecycle Manager to design and run lifecycle programs across in-app, push, and email, guiding new signups to activation and turning engaged users into loyal customers. You will join the Growth team and own the end-to-end CRM strategy, partnering daily with Product, Data, and Brand.

You will lead AI-driven personalization, experimentation, and cross-channel journeys to maximize lifetime value and retention at scale across a global user base.

Qualifications

• 5+ years in B2C CRM or lifecycle marketing, ideally in a high-growth app.
• Hands-on with modern CRM platforms (Braze, Iterable, Customer.io, or similar).
• Deliverability, segmentation logic, templates, and orchestration are second nature.
• Native-level French and fluent English are expected.

Responsabilités

• Design and run lifecycle programs across in-app, push, and email from onboarding to reactivation.
• Own end-to-end CRM strategy and KPIs, partner with Product, Data and Brand.
• Build retention, referral, and cross-channel journeys to maximize LTV.
• Lead AI-driven personalization and experimentation at scale.
• Collaborate with Growth to compound CRM impact across the business.

Connaissances

CRM strategy

Lifecycle tools

Data-driven

A/B testing

FR/EN bilingual

Outils

Braze

Iterable

Customer.io

Description du poste

Joko USA Inc. is seeking a CRM & Lifecycle Manager to design and run lifecycle programs across in-app, push, and email, guiding new signups to activation and turning engaged users into loyal customers. You will join the Growth team and own the end-to-end CRM strategy, partnering daily with Product, Data, and Brand.

You will lead AI-driven personalization, experimentation, and cross-channel journeys to maximize lifetime value and retention at scale across a global user base.