CRM Game Strategy Lead: Player Growth & Retention

Ubisoft Entertainment; Paris; Sur place; EUR 40 000 - 70 000; Plein temps

Avantages offerts par ce poste

Profit Sharing

25 paid time off + 12 additional days off

50% transportation pass paid

Lunch vouchers (9€/day)

Healthcare for you and family

Résumé du poste

Ubisoft Entertainment in Paris seeks a CRM Game Strategy professional to develop multi-channel strategies for their gaming titles. The ideal candidate will leverage data to optimize player engagement and retention.

This role requires strong experience in CRM and digital marketing within the gaming industry. Benefits include profit sharing, extensive paid time off, transportation cost coverage, and more.

Qualifications

• Significant experience in CRM, digital marketing, or customer engagement, especially in gaming.
• Proven success in lifecycle marketing strategies and personalized campaigns.
• Proficiency in analytical skills for interpreting campaign performance data.
• Excellent communication and stakeholder management skills.

Responsabilités

• Develop and lead CRM multi-channel strategies for Ubisoft titles.
• Design player lifecycle journeys including onboarding and engagement.
• Collaborate with Analytics to evaluate campaign performance.
• Stay informed on gaming and marketing trends and champion innovation.
• Ensure consistent brand-aligned communications across CRM channels.

Connaissances

CRM expertise

Digital marketing

Analytical skills

Communication skills

Stakeholder management

Understanding of gamer behavior

Formation

Bachelor’s degree in Marketing, Business or related field

Outils

CRM platforms

Marketing automation tools

Project management systems (e.g., JIRA)

Description du poste

Ubisoft Entertainment in Paris seeks a CRM Game Strategy professional to develop multi-channel strategies for their gaming titles. The ideal candidate will leverage data to optimize player engagement and retention.

This role requires strong experience in CRM and digital marketing within the gaming industry. Benefits include profit sharing, extensive paid time off, transportation cost coverage, and more.