CRM Growth & Lifecycle Marketing Lead – iGaming

Toogeza; Eu; Sur place; EUR 50 000 - 80 000; Plein temps

Avantages offerts par ce poste

21 days annual leave

3 extra days off

Résumé du poste

toogeza in France is seeking an experienced CRM Specialist to join one of our clients. You will own the end-to-end lifecycle marketing, build automated customer journeys, and optimise retention, reactivation, and cross-sell across Email, SMS, Push, On-site, and In-app channels.

The ideal candidate has 3–5+ years in CRM/Lifecycle Marketing in iGaming, strong segmentation and analytics, and hands-on experience with platforms such as Smartico, Optimove, Emarsys, Braze, or Customer.io.

Qualifications

• 3-5+ years of experience in CRM, Retention, or Lifecycle Marketing.
• Experience in iGaming, online casino, sportsbook, or betting.
• Strong understanding of player lifecycle, retention, reactivation, and CRM performance metrics.
• Hands-on experience building automated communication journeys.
• Strong knowledge of player segmentation and personalisation.
• Experience with CRM platforms such as Smartico, Optimove, Emarsys, Braze, Fast Track, Customer.io, or similar.
• Experience with bonus, promotional, or gamification mechanics.
• Ability to analyse campaign performance and translate data into practical decisions.
• Experience running A/B tests and CRM experiments.
• Ability to work independently, prioritise initiatives, and take ownership of results.
• English at Upper-Intermediate level or higher.

Responsabilités

• Develop and continuously improve CRM, retention, and reactivation strategies across the player lifecycle.
• Identify CRM growth opportunities based on player behaviour, data, and business priorities.
• Build and optimise automated customer journeys, including onboarding, activation, retention, reactivation, cross-sell, and upsell flows.
• Segment the player base by behaviour, lifecycle stage, value, activity, product preferences, and VIP status.
• Plan and manage CRM campaigns across Email, SMS, Push, On-site, and In-app channels.
• Develop and test promotional, bonus, cashback, tournament, and gamification mechanics.
• Create and maintain the CRM campaign calendar in line with product, marketing, and commercial priorities.
• Analyse campaign and player performance using CRM and business metrics.
• Run structured experiments and A/B tests, evaluate results, and scale successful initiatives.
• Improve personalisation and communication relevance across player segments.
• Work closely with Product, Marketing, VIP, Analytics, and other internal stakeholders.
• Contribute to the development of CRM processes, reporting standards, and working practices.
• Present recommendations and support CRM decisions with data and clear business reasoning.

Connaissances

CRM & Lifecycle Marketing

Player segmentation

A/B testing

Automation journeys

Analytics & decision making

Independent work

Outils

Smartico

Optimove

Emarsys

Braze

Fast Track

Customer.io

Description du poste

toogeza in France is seeking an experienced CRM Specialist to join one of our clients. You will own the end-to-end lifecycle marketing, build automated customer journeys, and optimise retention, reactivation, and cross-sell across Email, SMS, Push, On-site, and In-app channels.

The ideal candidate has 3–5+ years in CRM/Lifecycle Marketing in iGaming, strong segmentation and analytics, and hands-on experience with platforms such as Smartico, Optimove, Emarsys, Braze, or Customer.io.