127253-Business Development Specialist-France

DJI; Île-de-France; On-site; EUR 40,000 - 65,000; Full time

Job summary

DJI is seeking an ambitious Business Development Specialist to drive offline retail growth across Outdoor, Hunting, and Bird-watching sectors in France. You will lead end-to-end channel development, map retail landscapes, and onboard stores.

You will coach newly onboarded stores, enable independent replenishment ordering via digital platforms, and drive adoption of value-added services to maximize partner revenue. Travel is frequent; CRM and BI tools are essential.

Qualifications

• Demonstrated domain expertise in Outdoor, Hunting or Bird-watching sectors.
• Proven B2B channel sales and offline retail development experience.
• Proficient with CRM, Lark/Feishu and BI tools for pipeline tracking.
• Strong consultative selling, negotiation and business acumen.
• Self-starter with field travel readiness and data-driven mindset.

Responsibilities

• Channel expansion: map offline retail landscapes and identify high-potential stores.
• Prospect, pitch, negotiate and onboard new retail partners; vocalize market intel.
• Coach stores during ramp-up and enable independent replenishment ordering.
• Educate partners on value-added services and adoption of platforms.

Skills

Industry expertise

Channel sales

CRM & BI tools

Negotiation skills

Field travel

Tools

CRM systems

Lark/Feishu

BI platforms

Job description

About the Role

We are seeking an ambitious, proactive, and field-oriented Business Development Specialist to drive offline retail growth across the Outdoor, Hunting, and Bird-watching sectors. In this role, you will lead end-to-end channel development, mapping retail landscapes and acquiring high-potential stores.

Key Responsibilities

1. Channel Expansion & Market Mapping

• Market Mapping & Assessment: Conduct thorough field research across target regions to systematically map offline retail store landscapes, assess store conditions, foot traffic, product portfolios.
• Store Prospecting & Acquisition: Proactively identify, pitch, negotiate, and onboard qualified retail partners. Voice of Sales (VoS) Channel: Serve as the strategic bridge between the front-line retail market and headquarters by continuously capturing and reporting front-line market intelligence and moves.

2. Partner Enablement & Incubation (Hands-on Coaching)

• Hands-on Partner Incubation: Provide deep, hands-on operational coaching and incubation for newly onboarded stores during their ramp-up phase, ensuring a seamless start.
• Independent Ordering Capability: Guide and train store owners and inventory managers to independently place, manage, and reconcile replenishment orders through digital self-service platforms.
• Value-Added Services (VAS) Adoption: Educate and coach retail partners to fully adopt and leverage value-added service packages, loyalty offerings, and extended support services to maximize store revenue.
• Voice of Partner (VoP) Mechanism: Institutionalize a reliable feedback loop to capture partner voice, store challenges, and product recommendations, funneling actionable insights back to internal product, marketing, and operations teams.

Requirements:

• Industry Expertise: Demonstrated domain expertise and sharp market insights within Outdoor, Hunting, and Bird-watching sectors, optical equipment, or premium consumer outdoor gear.
• Channel Resources: Proven track record in B2B channel sales and offline retail development with an established network of retail client resources and buyer connections.
• Digital Tool Proficiency & Coaching: Highly proficient in leveraging CRM systems, Lark (Feishu), and Business Intelligence (BI) platforms for pipeline tracking and data-driven decision-making, with the demonstrated ability to coach external partners in tool adoption.
• Consultative Mindset & Negotiation: Strong consultative selling capabilities, business acumen, and interpersonal influence to negotiate win-win commercial terms with independent store proprietors.
• Work Ethic: Self-starter, results-oriented, adaptable to frequent field travel, and dedicated to transparent reporting and data integrity.