Senior CRM & Growth Marketing Manager

ZEAL Network SE; Finland; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Annual development budget

Unlimited vacation + 30 days

WorkFlex abroad support

Job summary

ZEAL Network SE is seeking a senior marketing professional to drive CRM-driven customer engagement, onboarding and retention. You will own lifecycle campaigns across email, mobile and onsite channels, coordinating content production with agencies, creators and influencers.

The role requires hands-on execution, strong analytics and the ability to manage multiple campaigns simultaneously while maintaining high-quality copy in Finnish and English.

Qualifications

• 5+ years of B2C marketing experience, including hands-on CRM/lifecycle marketing.
• Strong experience building CRM automations and campaigns using modern marketing automation tools.
• Proven experience driving customer conversion, retention or subscription growth.
• Experience managing external agencies and content production workflows.
• Experience working with content creators and/or influencers.
• Experience managing social media and online communities for a consumer-facing business.
• Strong organisational skills and the ability to manage multiple workstreams independently.
• Excellent Finnish with excellent copywriting skills and fluent written and spoken English.
• Experience with subscription businesses, start-ups or new market launches is a plus.
• Basic design skills in tools such as Figma or Canva are a plus.

Responsibilities

• Build, run and optimise CRM automations and campaigns across email, mobile and onsite channels.
• Own customer lifecycle journeys focused on conversion, onboarding, engagement, retention and churn reduction.
• Manage segmentation, targeting, campaign execution, QA and performance reporting.
• Coordinate the end-to-end content production process across external agencies, from briefing through to channel-ready assets.
• Source, brief and manage content creators and influencer partnerships, including contracts and usage rights.
• Manage the social media content calendar and community, including posting, comments and direct messages.
• Track campaign and content performance and use insights to continuously improve execution.
• Support wider brand campaigns, partnerships and marketing activations.

Skills

CRM marketing

Campaign automation

Agency management

Content creation

Influencer partnerships

Social media management

Copywriting

Finnish language

English language

Subscription business

Design tools (Figma Canva)

Tools

Figma

Canva

Job description

ZEAL Network SE is seeking a senior marketing professional to drive CRM-driven customer engagement, onboarding and retention. You will own lifecycle campaigns across email, mobile and onsite channels, coordinating content production with agencies, creators and influencers.

The role requires hands-on execution, strong analytics and the ability to manage multiple campaigns simultaneously while maintaining high-quality copy in Finnish and English.