CRM & Lifecycle Marketing Lead — Unlimited PTO, Global Growth

Zeal Network; Helsinki; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Annual development budget €1,500

Unlimited vacation days

WorkFlex platform

Autonomy and ownership

Job summary

ZEAL Network SE is a dynamic, international group dedicated to engaging customers through CRM, lifecycle marketing and content execution. You will own CRM campaigns and customer journeys while coordinating content creation across agencies and creators to optimise conversions.

This hands-on role requires 5+ years in B2C marketing, strong CRM automation skills, and experience with influencers, social media, and subscription growth.

Qualifications

• 5+ years of B2C marketing experience, including hands‑on CRM/lifecycle marketing.
• Strong experience building CRM automations and campaigns using modern marketing automation tools.
• Proven experience driving customer conversion, retention or subscription growth.
• Experience managing external agencies and content production workflows.
• Experience working with content creators and/or influencers.
• Experience managing social media and online communities for a consumer-facing business.
• Excellent Finnish with excellent copywriting skills and fluent written and spoken English.
• Experience with subscription businesses, startups or new market launches is a plus.
• Basic design skills in tools such as Figma or Canva are a plus.

Responsibilities

• Build, run and optimise CRM automations and campaigns across email, mobile and onsite channels.
• Own customer lifecycle journeys focused on conversion, onboarding, engagement, retention and churn reduction.
• Manage segmentation, targeting, campaign execution, QA and performance reporting.
• Coordinate end‑to‑end content production process across external agencies, from briefing through to channel‑ready assets.
• Source, brief and manage content creators and influencer partnerships, including contracts and usage rights.
• Manage the social media content calendar and community, including posting, comments and direct messages.
• Track campaign and content performance and use insights to continuously improve execution.
• Support wider brand campaigns, partnerships and marketing activations.

Skills

CRM marketing

Campaign automation

Customer lifecycle

Agency management

Influencer partnerships

Social media

Finnish copywriting

English proficiency

Subscription growth

Tools

Figma

Canva

Job description

ZEAL Network SE is a dynamic, international group dedicated to engaging customers through CRM, lifecycle marketing and content execution. You will own CRM campaigns and customer journeys while coordinating content creation across agencies and creators to optimise conversions.

This hands-on role requires 5+ years in B2C marketing, strong CRM automation skills, and experience with influencers, social media, and subscription growth.