Senior Marketing Manager

Trust In SODA; Helsinki; On-site; EUR 70,000 - 110,000; Full time

Job summary

Trust In SODA in Helsinki is looking for a Senior Marketing Manager (CRM & Content) to drive user engagement and grow paying subscribers. The role spans CRM/lifecycle marketing and content operations, requiring hands-on campaign building, content coordination with agencies and creators, and active customer communication.

You will own the customer journeys from first purchase to subscription, optimise onboarding, retention and churn, and lead cross-channel campaigns across email, mobile,

Qualifications

• 5+ years in B2C marketing with CRM ownership.
• Hands-on experience building automations and campaigns.
• Proven CRM-driven growth in subscribers or revenue.
• Experience coordinating agencies and content production.
• Strong Finnish copywriting skills and English fluency.
• Experience with social community management.
• Ability to manage multiple workstreams independently.
• Understanding of subscription business models.

Responsibilities

• Build, launch and optimise CRM automations and campaigns across email, mobile and onsite messaging.
• Own the single-ticket-to-subscriber journey, onboarding and renewal.
• Coordinate content production from agencies to channel-ready assets.
• Source and manage creators and influencers; track performance.
• Manage social content calendar and community engagement.

Skills

CRM ownership

Lifecycle marketing

Content operations

Agency management

Influencer partnerships

Finnish copywriting

English fluency

Multi-channel campaigns

Tools

Marketing automation platform

Analytics tools

Job description

We’re looking for a Senior Marketing Manager – Finland (CRM & Content) to drive user engagement and, most importantly, grow the share of paying subscribers.

This is a highly hands-on role sitting across two equally important areas: CRM & lifecycle marketing and content operations.

On the CRM side, you’ll own the customer journey from single-ticket purchase to subscription, as well as onboarding, engagement and retention. You’ll build and optimise campaigns and automations across email, mobile and onsite channels, with success measured by subscriber growth, conversion and retention – not just opens and clicks.

On the content side, you’ll be the operational hub connecting agencies, creators, influencers and internal teams. You’ll ensure content moves efficiently from production through adaptation to campaign-ready assets across paid, CRM, social and brand channels.

This is not a purely strategic marketing role. We’re looking for someone who enjoys getting into the tools, building campaigns, managing content, speaking to customers and making things happen.

CRM & Lifecycle Marketing

• Build, launch and optimise CRM automations and manual campaigns across email, mobile and onsite messaging.
• Own the single-ticket-to-subscriber conversion journey, alongside onboarding and renewal.
• Manage weekly and recurring campaigns end-to-end – from copy and design through build, QA and send.
• Own segmentation, targeting and campaign optimisation.
• Measure performance against subscriber conversion, active subscribers and churn.

Content & Agency Management

• Own the end-to-end content pipeline from production agencies through adaptation to channel-ready assets.
• Brief, manage and QA external agencies, ensuring quality, consistency and deadlines.
• Coordinate assets across paid, CRM, social and brand channels.
• Manage timelines, versions and channel-specific requirements.

Creators, Influencers & Social

• Source, brief, contract and manage content creators and influencers.
• Manage usage rights and ensure creator content can be used across the wider advertising pipeline.
• Track performance and use learnings to improve future partnerships.
• Own the social content calendar and day-to-day community management.
• Monitor and respond to comments and direct messages while actively growing the community. Support the VP with brand campaigns, partnerships, OOH and other above-the-line activity.

You’ll ideally bring:

• 5+ years of B2C marketing experience, with hands-on CRM/lifecycle ownership.
• Experience building automations and campaigns yourself within a modern CRM/marketing automation platform.
• A proven track record of using CRM to increase paying customers, subscribers or revenue.
• Experience managing external agencies and multi-stage content production workflows.
• Experience managing content creators and/or influencer partnerships, including contracting and performance tracking.
• Excellent Finnish copywriting skills and confidence creating and QA’ing customer-facing content.
• Experience with social media and community management for a consumer brand.
• A structured, self-sufficient approach and the ability to manage several workstreams simultaneously.
• Native Finnish and fluent English.

Nice to Have

• Subscription or membership product experience.
• Experience in a startup or new-market launch environment.
• Basic design skills in tools such as Figma or Canva.