Senior Marketing Manager (f/m/d)

ZEAL Network SE; Helsinki; Remote; EUR 60,000 - 90,000; Full time

Benefits offered by this job

International environment

Ownership and autonomy

Development budget €1,500

Unlimited vacation + 30 days

WorkFlex abroad support

Supportive team

Job summary

ZEAL Network SE is expanding its CRM and lifecycle marketing team to drive customer engagement, conversions and retention across email, mobile and onsite channels. You will own campaigns end-to-end and coordinate content production with agencies, creators and social channels.

You will manage segmentation, activation and reporting, leveraging data insights to continuously improve performance. Excellent Finnish copywriting and fluent English are essential, with experience in subscription

Qualifications

• 5+ years of B2C marketing experience with hands-on CRM.
• Experience building CRM automations and campaigns.
• Proven ability to drive conversion, retention or subscription growth.
• Experience managing external agencies and content workflows.
• Experience working with content creators/influencers.
• Experience managing social media and online communities.
• Strong organizational skills and ability to manage multiple workstreams independently.
• Excellent Finnish copywriting; fluent English.
• Experience with subscriptions/startups/new markets is a plus.
• Basic design skills in Figma or Canva are a plus.

Responsibilities

• Build and optimise CRM automations and campaigns across email, mobile and onsite channels.
• Own customer journeys focused on conversion, onboarding, engagement, retention and churn reduction.
• Manage segmentation, targeting, campaign execution, QA and performance reporting.
• Coordinate end‑to‑end content production with external agencies, from briefing to assets.
• Source, brief and manage content creators and influencer partnerships, including contracts and usage rights.
• Manage the social media content calendar and community, including posting and engagement.
• Track campaign and content performance and use insights to improve execution.
• Support wider brand campaigns, partnerships and marketing activations.

Skills

CRM marketing

Campaign management

Content coordination

Influencer partnerships

Social media management

Copywriting

Project management

Agency management

Data analysis

Multichannel marketing

Tools

Figma

Canva

Job description

ZEAL Network SE is a dynamic, international group of companies that has been creating exciting and innovative lottery experiences for over 20 years. As Germany’s largest provider of online lotteries through our brands LOTTO24 and Tipp24, and a trusted partner of Spain’s ONCE, the second-largest national lottery, we’re shaping the future of the lottery industry. We are passionate about driving innovation, as demonstrated by our newest brands, Freiheit+ and Traumhausverlosung, which bring fresh and exciting dreams to life. Additionally, through ZEAL Ventures, we invest in inspiring e-commerce start-ups like Omaze and DAYMADE, fueling fresh ideas and opportunities.
Our team of 350+ professionals from diverse backgrounds is united by a visionary mindset, a passion for collaboration, and a commitment to inspire dreams. At ZEAL, we empower our people to think ambitiously and work together toward a shared purpose: helping people imagine and achieve their aspirations.

Purpose

In this role, you will drive customer engagement, conversion and retention through a combination of CRM/lifecycle marketing and content execution. You’ll own CRM campaigns and customer journeys while coordinating content creation across agencies, creators and social channels. This is a hands‑on role for someone who enjoys executing, optimising and managing multiple marketing workstreams.

Your tasks:

• Build, run and optimise CRM automations and campaigns across email, mobile and onsite channels.

• Own customer lifecycle journeys focused on conversion, onboarding, engagement, retention and churn reduction.

• Manage segmentation, targeting, campaign execution, QA and performance reporting.

• Coordinate the end‑to‑end content production process across external agencies, from briefing through to channel‑ready assets.

• Source, brief and manage content creators and influencer partnerships, including contracts and usage rights.

• Manage the social media content calendar and community, including posting, comments and direct messages.

• Track campaign and content performance and use insights to continuously improve execution.

• Support wider brand campaigns, partnerships and marketing activations.

What you offer us:

• 5+ years of B2C marketing experience, including hands‑on CRM/lifecycle marketing.

• Strong experience building CRM automations and campaigns using modern marketing automation tools.

• Proven experience driving customer conversion, retention or subscription growth.

• Experience managing external agencies and content production workflows.

• Experience working with content creators and/or influencers.

• Experience managing social media and online communities for a consumer‑facing business.

• Strong organisational skills and the ability to manage multiple workstreams independently.

• Excellent Finnish with excellent copywriting skills and fluent written and spoken English.

• Experience with subscription businesses, start‑ups or new market launches is a plus.

• Basic design skills in tools such as Figma or Canva are a plus.

What we offer you:

• International working environment where your ideas and contributions can have a real impact.

• A talented and supportive team with plenty of opportunity to take ownership and shape how we work.

• €1,500 annual development budget to support your personal and professional growth.

• A high level of trust and autonomy, giving you the freedom to own your work and make decisions.

• Unlimited vacation days in addition to your yearly 30-day vacation allowance.

• The opportunity to work temporarily from abroad with support through our WorkFlex platform.