Nordic Local Brand Manager (Finland) - Flexible Schedule

Karo Healthcare AB

Espoo

On-site

EUR 60,000 - 90,000

Full time

11 days ago

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Benefits offered by this job

Competitive salary

Growth opportunities

Flexible schedule

Pension (ELO)

Home-office allowance

Job summary

Karo Healthcare AB is seeking a Local Brand Manager for our Espoo office to drive Finnish market activation and local execution of Nordic strategies. You will lead brand plans across retail and digital channels, coordinating with sales, category, and marketing teams to maximize impact.

Ideal candidates bring at least 3 years in brand management within OTC/cosmetics, strong analytics, and fluency in Finnish and English.

Qualifications

University degree in Marketing or related field required.
Experience in OTC and cosmetics is desirable.
Strong analytical and presentation skills.

Responsibilities

Translate Nordic brand strategy into local commercial and shopper plans for the Finnish market.
Develop and execute annual brand activation plans across retail, pharmacy, field, HCP and digital channels.
Lead local launches, campaigns and in-market execution with measurable impact.
Partner with Key Account Managers on sell-in, trade stories and retailer activation.
Collaborate with Category Managers to strengthen shopper relevance and category development.
Provide local consumer, shopper and market insights to influence Nordic planning.
Adapt media, digital, POS and E-POS materials to local market needs.
Track brand performance, pricing, budgets and A&P spend.
Coordinate cross-functional collaboration between Sales, Category, HCP, Field and Nordic Marketing.
Own local execution while aligning with Nordic strategy and Finnish opportunities.