Nordic Customer Marketing Manager - Shopper Activation

gsknch; Helsinki; Sur place; EUR 53 000 - 73 000; Plein temps

Résumé du poste

Haleon in Helsinki is seeking a Customer Marketing Manager to translate global strategy into local activations, driving penetration and value for customers and consumers. The role bridges brand and sales, delivering omnichannel activations and best‑in‑class in‑store execution.

You will localise shopper toolkits, build activation calendars, and partner with Sales, Brand, Category and agencies to turn plans into measurable results.

Qualifications

• Min. 3 years track record in a shopper/customer marketing role from the FMCG industry.
• Fluent in Finnish and English.
• High execution‑orientation, with strong project management skills and attention to detail.
• Enjoy working cross‑functionally and confidently partner with Sales, Marketing, ComEx and external agencies.
• Commercial mindset, with a strong understanding of retail dynamics and shopper behaviour.
• Balance creativity with structure, data, and performance tracking.
• Strong presentation & influencing skills.
• Managing budgets and multiple initiatives in parallel.

Responsabilités

• Translate brand and category strategy into winning customer activation, adapting it to local retail realities and priorities.
• Lead the localization and development of trade stories in close collaboration with Category Management and KAM team.
• Act as the shopper marketing specialist towards retailers, contributing actively to joint activation planning.
• Localise global and regional shopper toolkits, applying deep consumer, shopper, and customer insight to maximise relevance and impact.
• Lead, manage, and execute shopper marketing activations across the full shopper journey. Build and deliver activation calendars that are fully embedded in brand plans with clear links to investment, ROI, and incremental value.
• Track and evaluate activation performance against objectives driving continuous learning and optimisation.

Connaissances

Shopper marketing

Project management

Budget management

Stakeholder collaboration

Retail dynamics understanding

Formation

Bachelor's degree

Description du poste

Haleon in Helsinki is seeking a Customer Marketing Manager to translate global strategy into local activations, driving penetration and value for customers and consumers. The role bridges brand and sales, delivering omnichannel activations and best‑in‑class in‑store execution.

You will localise shopper toolkits, build activation calendars, and partner with Sales, Brand, Category and agencies to turn plans into measurable results.