Finland Brand Manager: Local Activation & Growth

Karo Group, Inc.; Espoo; On-site; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Home-office stipend

Pension by ELO

Flexible schedule

Start-up spirit

Positive work environment

Diversity & inclusion

Job summary

Karo Healthcare is seeking a Local Brand Manager for our Espoo office, Finland. This role focuses on translating Nordic brand strategy into local plans, leading activation across retail, pharmacy, field, HCP and digital channels, and coordinating cross-functional efforts to drive growth in the Finnish market.

You will collaborate with Key Account Managers and Category Managers, provide shopper insights, adapt materials for local needs, and track performance while maintaining alignment with

Qualifications

• University degree in Marketing, Business, Economics or a related field.
• At least 3 years of hands-on experience in brand management within OTC and cosmetics.
• Proven experience in brand management, local activation and commercial execution.
• Strong understanding of retail, shopper behaviour, category development and customer dynamics.
• Strong analytical skills, with the ability to turn insights into clear commercial actions.
• Strong presentation, communication and stakeholder management skills.
• Comfortable working in a fast-paced, international environment with an entrepreneurial mindset.
• Fluent in Finnish and English.
• Experience with Rx products is considered a strong advantage.

Responsibilities

• Translate Nordic brand strategy into local commercial and shopper plans for the Finnish market.
• Develop and execute annual brand activation plans across retail, pharmacy, field, HCP and digital channels.
• Lead local launches, campaigns and in-market execution, ensuring strong implementation and measurable impact.
• Partner with Key Account Managers on sell-in, trade stories, customer activation and retailer execution.
• Collaborate with Category Managers to strengthen shopper relevance, category development and customer value.
• Provide local consumer, shopper and market insights to influence Nordic brand planning.
• Adapt media, digital, POS and E-POS materials to local market needs.
• Track brand performance, pricing, budgets and A&P spend.
• Coordinate cross-functional collaboration between Sales, Category, HCP, Field and Nordic Marketing.
• Own local execution while ensuring alignment with Nordic strategy and Finnish market opportunities.

Skills

Brand management

Local activation

Commercial execution

Analytical skills

Presentation skills

Stakeholder management

Finnish & English

Education

University degree in Marketing, Business, Economics or related field

Job description

Karo Healthcare is seeking a Local Brand Manager for our Espoo office, Finland. This role focuses on translating Nordic brand strategy into local plans, leading activation across retail, pharmacy, field, HCP and digital channels, and coordinating cross-functional efforts to drive growth in the Finnish market.

You will collaborate with Key Account Managers and Category Managers, provide shopper insights, adapt materials for local needs, and track performance while maintaining alignment with