Channel Marketing Specialist/Manager-Nodic

UGREEN GROUP LIMITED; Helsinki; Hybrid; EUR 50,000 - 70,000; Full time

Benefits offered by this job

Flexible hybrid work

Career development

Global leader in technology

Job summary

UGREEN GROUP LIMITED seeks a Marketing Specialist/Manager to drive branding and campaigns across Nordic markets. You will localize global strategies, coordinate with HQ, and shape region-specific messaging for consumer electronics and IT products.

You will analyze local market insights, manage campaigns, and collaborate on events and influencer partnerships, ensuring alignment with global brand guidelines in a hybrid work setting.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 3+ years in marketing, preferably in NAS/Storage, consumer electronics or IoT.
• Experience in West European markets and English proficiency.
• Proficiency with digital marketing tools and analytics.
• Ability to manage multiple projects in a hybrid setup.

Responsibilities

• Localize global branding for Nordic markets with HQ.
• Coordinate between Nordic markets and HQ marketing teams.
• Analyze local market insights and feedback.
• Localize marketing materials, product launches, and campaigns.
• Plan regional activities: events, partnerships, influencers.
• Monitor campaign performance and provide optimization insights.
• Ensure consistency with global brand voice.
• Develop localized marketing strategies aligned with global guidelines.

Skills

Marketing strategy

Campaign management

Localization

Data analytics

Hybrid work

Education

Bachelor’s degree in Marketing

Tools

CRM

Marketing automation

SEO

Job description

We are seeking a highly motivated and experienced Marketing Specialist/Manager to drive our marketing efforts across Nordic markets. The ideal candidate will have a deep understanding of the consumer electronics and IT industry, with a proven track record in developing and executing successful marketing strategies. This role requires a creative thinker with excellent communication skills and the ability to work in a fast-paced, multicultural environment.

Responsibilities

• Collaborate closely with the headquarter’s Marketing team to localize and adapt global brand strategies and campaigns for Nordic markets.
• Act as the key liaison between Nordic markets and the HQ Marketing team, ensuring effective communication, alignment and execution of brand initiatives.
• Gather and analyze local market insights, customer feedback, and team needs, and provide timely and actionable feedback.
• Manage the localization of marketing materials, including digital content, product launches, and promotional campaigns.
• Plan and execute regional marketing activities, such as events, partnerships, and influencer collaborations, to enhance brand visibility and engagement.
• Monitor and report on the performance of localized campaigns, providing insights and recommendations for optimization.
• Ensure all localized marketing efforts are consistent with the global brand voice and messaging.
• Develop and implement localized marketing strategies to promote UGREEN’s products across Nordic markets, ensuring alignment with global brand guidelines.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in marketing, preferably within the NAS (Storage industry), Consumer Electronics or Computer IOT industry.
• Proven experience in West European markets, with a strong understanding of regional consumer behavior and market dynamics.
• Exceptional written and verbal communication skills in English. Proficiency in Swedish, Norwegian is a significant advantage.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Proficiency in digital marketing tools and platforms, including social media, SEO, and analytics.
• Creative thinker with a data-driven approach to decision-making.
• Ability to work independently and as part of a team in a hybrid work environment.

Preferred Qualifications

• Fluency in one or more European languages (Swedish, Norwegian, Finnish, Danish).
• Experience with B2B and B2C marketing strategies.
• Familiarity with CRM and marketing automation tools.

What We Offer

• Competitive salary and benefits package.
• Flexible hybrid work model, allowing you to work from home and the office.
• Opportunities for professional growth and development.
• A collaborative and inclusive work environment.
• The chance to be part of a global leader in technology innovation.