Global B2B Marketing Manager – Brand & Growth

Jobtailor; Vantaa; On-site; EUR 65,000 - 90,000; Full time

Job summary

Canatu is seeking a senior marketing professional to lead global marketing strategy and execution. You will drive awareness, engagement, and commercial opportunities across Business Units, while strengthening brand identity and communications.

The role requires international marketing experience, strong leadership, and proficiency in digital marketing, content creation, and stakeholder management.

Qualifications

• Relevant university degree.
• Fluent Business English.
• Minimum of 3 years professional experience in international Marketing roles.
• Significant experience in marketing, communications, branding, commercial marketing, or related fields.
• Strong understanding of B2B marketing, technology-driven industries, and complex customer ecosystems.
• Excellent communication, stakeholder management, and leadership skills.
• Experience in digital marketing, brand management, and corporate communications.
• Ability to operate effectively in a growth-oriented, international technology company.

Responsibilities

• Develop and execute Canatu's global marketing strategy aligned with strategic and commercial objectives.
• Create and implement marketing initiatives to generate awareness, customer engagement, and commercial opportunities.
• Develop targeted go-to-market strategies and marketing plans with Business Units.
• Strengthen Canatu's global brand, identity, messaging, and visual appearance.
• Support internal and external communications, press releases, media relations, executive communications, and thought leadership.
• Oversee website development, social media, content marketing, campaigns, marketing analytics, and digital channel improvement.
• Support trade shows, conferences, customer events, industry forums, and speaking opportunities.
• Collaborate with Senior Management, Sales, Business Development, Technology, Product Development, Operations, HR, and Business Units.
• Support strategic customer engagement initiatives, ecosystem partnerships, organizational initiatives, and company announcements.
• Manage external agencies, service providers, and communication partners.
• Ensure compliance with applicable regulations, company policies, and governance requirements.
• Report to the Director Marketing & Communication

Skills

B2B Marketing

Digital Marketing

Brand Management

Corporate Communications

Stakeholder Management

Leadership

Communication Skills

International Marketing

Education

Relevant university degree

Tools

Website Development

Social Media Management

Content Management Systems

Job description

Canatu is seeking a senior marketing professional to lead global marketing strategy and execution. You will drive awareness, engagement, and commercial opportunities across Business Units, while strengthening brand identity and communications.

The role requires international marketing experience, strong leadership, and proficiency in digital marketing, content creation, and stakeholder management.