Global B2B Demand Gen Marketing Lead

Wolt; Helsinki; Hybrid; EUR 90,000 - 140,000; Full time

Benefits offered by this job

Flexible hybrid working model

HQ in Helsinki or Berlin

Job summary

Wolt seeks a B2B Demand Generation Manager to own paid demand generation campaigns across multiple countries and B2B product lines. This high-autonomy role partners with Sales, Product, and cross-functional teams to drive growth.

You’ll build and run full-funnel campaigns across Meta, TikTok, Google, and programmatic channels, while developing scalable playbooks and automation to improve efficiency. Helsinki or Berlin HQs offered.

Qualifications

• B2B background in a tech company; familiarity with Food/Retail is a plus.
• 5–8 years of experience running high-budget B2B paid campaigns (>€1M/year) across multiple channels and countries.
• Ability to plan media investments based on KPIs and manage budgets across channels.
• Analytical and data-driven; capable of defining and tracking KPIs and making data-driven decisions.
• Proficient in Excel/Google Sheets (VLOOKUP, pivot) or data analytics.
• Interest in using AI and automation to improve workflows; evidence of applying it.
• Strong collaboration with Sales and other functions; clear written and spoken English.

Responsibilities

• Own end-to-end paid demand generation campaigns across multiple countries and B2B products with large budgets.
• Build full-funnel campaigns from ads and landing pages to sign-up flows and lead qualification.
• Develop and test locally relevant initiatives: messaging, channels, tools; scale pilots into playbooks.
• Drive automation and AI-assisted workflows to improve efficiency and reduce manual effort.
• Support product launches with go-to-market demand generation campaigns.
• Own reporting, tracking, and measurement; define success metrics and visibility.
• Build strong cross-functional relationships with Sales, Product, and global teams to drive business impact.

Skills

Multi-channel campaigns

Budget management

Data-driven decisions

Automation & AI

Cross-functional collaboration

Campaign testing & optimization

English communication

Tools

Meta Ads (Facebook)

TikTok

Google Ads / Google Search

Programmatic

Excel / Google Sheets

Job description

Wolt seeks a B2B Demand Generation Manager to own paid demand generation campaigns across multiple countries and B2B product lines. This high-autonomy role partners with Sales, Product, and cross-functional teams to drive growth.

You’ll build and run full-funnel campaigns across Meta, TikTok, Google, and programmatic channels, while developing scalable playbooks and automation to improve efficiency. Helsinki or Berlin HQs offered.