Director, Marketing – Communication

Jobtailor; Vantaa; On-site; EUR 90,000 - 130,000; Full time

Job summary

Canatu seeks a seasoned Global Marketing Manager to lead marketing and communications, shaping growth strategy, brand development, and market positioning across regions.

You will develop and execute the global marketing strategy, create initiatives that raise awareness and drive engagement, and lead a cross-functional team. You will oversee GTM plans, monitor trends, and strengthen the brand and external communications.

Qualifications

• University degree required.
• 6+ years in global marketing manager roles.
• Experience in international, tech-driven environments.
• Strong leadership and stakeholder management.

Responsibilities

• Lead Canatu's global marketing and communications activities.
• Develop and execute the global marketing strategy.
• Create marketing initiatives to raise awareness and drive opportunities.
• Develop GTM strategies with business units.
• Monitor market trends, customer needs, and competitive activity.
• Strengthen brand identity, messaging, and visual consistency.
• Build journalist, journal, and influencer networks.
• Lead internal and external communications and press releases.
• Oversee website, social media, content, campaigns, and analytics.
• Lead participation in trade shows and events.
• Support thought leadership and speaking opportunities.
• Lead, coach, and develop team members; manage agencies.

Skills

Global marketing

B2B marketing

Leadership

Stakeholder management

Marketing strategy

Communication

Education

Relevant university degree

Tools

Marketing automation tools

Analytics platforms

CMS / website management

Social media management

Job description

• Lead Canatu's global marketing and communications activities to support growth strategy, commercial objectives, brand development, and market positioning
• Develop and execute the global marketing strategy
• Create marketing initiatives generating awareness, customer engagement, and commercial opportunities
• Develop targeted go-to-market strategies and marketing plans with Business Units
• Monitor market trends, customer needs, competitive activity, and industry developments
• Strengthen Canatu's global brand, identity, messaging, and visual consistency
• Build journalist, journal, and influencer networks
• Lead internal and external communications and the press release process
• Develop communication plans supporting strategic initiatives and business growth
• Oversee website development, social media, content marketing, campaigns, and marketing analytics
• Lead participation in trade shows, conferences, customer events, and industry forums
• Support thought leadership and speaking opportunities
• Lead, coach, and develop marketing and communications team members
• Manage external agencies, service providers, and communication partners
• Report to the Chief Marketing Officer (CMO)

Requirements

• Relevant university degree
• Fluent Business English
• Minimum of 6 years professional experience in Global Marketing Manager roles
• Significant experience in marketing, communications, branding, commercial marketing, or related fields
• Proven track record of developing and executing successful marketing and communication strategies in an international environment
• Strong understanding of B2B marketing, technology-driven industries, and complex customer ecosystems
• Hands-on mentality and active participation as a Marketing team member
• Excellent communication, stakeholder management, and leadership skills

Core Competencies

Demonstrates expertise in developing and executing global marketing strategies, with a strong focus on B2B marketing and brand development. Proven ability to lead teams, manage communications, and engage with stakeholders to drive business growth.

Highest-signal resume keywords

• Global Marketing Strategy Development
• B2B Marketing Expertise
• Brand Development
• Stakeholder Management
• Leadership Skills

Hard Skills

• Marketing Strategy
• Communications Strategy
• Branding
• Market Analysis
• Content Marketing
• Campaign Management
• Marketing Analytics
• Go-To-Market Strategy
• Trade Show Participation
• Thought Leadership

Soft Skills

• Excellent Communication
• Stakeholder Management
• Team Leadership
• Coaching
• Networking

Industry Keywords

• Global Marketing
• Commercial Marketing
• Technology-Driven Industries
• Customer Engagement
• Market Positioning

Tools & Technologies

• Social Media Management
• Website Development
• Content Management Systems
• Marketing Automation Tools
• Analytics Platforms