Global B2B Digital Marketing Lead (SaaS/Cyber)

Cloud Protection by WithSecure; Helsinki; On-site; EUR 60,000 - 90,000; Full time

Job summary

Cloud Protection by WithSecure is seeking a senior Digital Marketing Lead to own and scale our paid acquisition engine for enterprise buyers across global markets. You’ll design new go-to-market campaigns, drive AI-augmented automation, and collaborate with product and sales to create demanding, high-impact campaigns.

The role emphasizes independence, ownership, and quick experimentation with a fast-growing cybersecurity SaaS product.

Qualifications

• Several years of hands-on experience running B2B paid acquisition, ideally in SaaS or cybersecurity.
• Deep practical knowledge of Meta, LinkedIn and Google Ads, and curiosity about channels that don't exist yet.
• Experience with marketing automation and CRM, with Salesforce a strong plus.

Responsibilities

• Own and scale paid growth across Meta, LinkedIn, Google and emerging channels, with full accountability for spend, targeting and performance
• Design an acquisition engine that reaches Fortune 500 security and Salesforce leaders across markets, time zones and buyer cultures, not optimise an existing one
• Build smart marketing automation flows that move enterprise buyers through long sales cycles
• Push our use of AI tools and agents deeper into everyday marketing work to scale output, sharpen targeting and improve funnel performance
• Work closely with marketing, product and sales to turn complex cybersecurity topics into campaigns that drive demand, pipeline and long-term growth
• Report on what's working and what isn't, and act on it fast

Skills

B2B paid acquisition

SaaS advertising

Cybersecurity marketing

Meta/LinkedIn/Google Ads

Marketing automation

Salesforce CRM

AI in marketing

Enterprise selling

Strategic thinking

Hands-on execution

Tools

Salesforce

Marketing automation tools

Job description

Cloud Protection by WithSecure is seeking a senior Digital Marketing Lead to own and scale our paid acquisition engine for enterprise buyers across global markets. You’ll design new go-to-market campaigns, drive AI-augmented automation, and collaborate with product and sales to create demanding, high-impact campaigns.

The role emphasizes independence, ownership, and quick experimentation with a fast-growing cybersecurity SaaS product.