Growth Marketing specialist

Test of Things; Helsinki; Hybrid; EUR 70,000 - 110,000; Full time

Job summary

Test of Things is seeking a highly analytical and execution-focused Growth Marketing specialist to own and accelerate demand generation for its IoT Cyber Compliance SaaS platform. You will be responsible for a data-driven, multi-channel strategy spanning paid media, organic search, ABM, and marketing automation to deliver high-quality, qualified leads and influence the sales pipeline.

This role rewards rapid experimentation, clear metrics, and close collaboration with Sales to convert

Qualifications

• 4+ years in Growth Marketing or Demand Generation for a B2B SaaS company.
• Experience in SaaS & Tech with understanding of B2B tech sales cycles.
• Proven ability to run paid campaigns (Search/Social) and SEO strategy.
• Strong analytics mindset with data-driven decision making.
• Experience in ABM targeting enterprise accounts and CRO.
• Track record of data-backed experimentation for conversion optimization.

Responsibilities

• Own the Demand Generation strategy and execution from awareness to MQL and collaborate with Sales to drive pipeline.
• Design, execute, and optimize paid media campaigns across Google Ads, LinkedIn, and industry platforms.
• Lead Organic Growth through SEO strategy, content distribution, and technical SEO.
• Develop and implement ABM campaigns with personalized content and nurture sequences.
• Own Marketing Automation Platform to build lead nurturing workflows and email journeys.
• Establish dashboards and report key metrics (MQLs, CPL, CAC, pipeline influence) for leadership.
• Drive rapid experimentation (A/B and multivariate tests) on landing pages, ads, and emails to improve conversions.
• Manage attribution tracking to measure ROI and guide budget allocation.

Skills

Growth Marketing

Demand Generation

ABM

Analytics

Paid Campaigns

SEO

A/B Testing

Tools

Google Analytics

Salesforce

HubSpot

Marketing Automation Platform

Job description

Test of Things is seeking a highly analytical and execution-focused Growth Marketing specialist to own and accelerate our demand generation engine. You will be responsible for creating, executing, and optimizing a comprehensive, multi-channel strategy that delivers high-quality, qualified leads for our IoT Cyber Compliance SaaS platform.

This role is for a data-driven strategist who thrives on rapid experimentation and measurable results across the entire marketing funnel.

Key Responsibilities

1. Demand Generation Strategy & Execution (Full Funnel)

Lead Generation Ownership: Own the marketing funnel from awareness to Marketing Qualified Lead (MQL) and collaborate closely with Sales to optimize conversion to pipeline.

Paid Media Management: Design, execute, and continuously optimize performance marketing campaigns across channels including Google Ads, LinkedIn, and industry-specific platforms, with a focus on maximizing ROI and reducing Customer Acquisition Cost (CAC).

Organic Growth: Drive the strategy for Organic Search (SEO), content distribution, and technical SEO to increase organic traffic, domain authority, and organic lead capture.

Account-Based Marketing (ABM): Develop and implement targeted ABM campaigns in partnership with the Sales team to penetrate key enterprise accounts, using personalized content, targeted ads, and dedicated nurture sequences.

Marketing Automation & Nurture: Own the Marketing Automation Platform (MAP) to build and optimize lead nurturing workflows, scoring models, and personalized email journeys based on user behavior and intent.

3. Data, Experimentation, and Insights

Data Analysis & Reporting: Establish and maintain clear dashboards, reporting on key metrics (MQLs, CPL, CAC, pipeline influence) across all channels, and translating performance data into actionable insights for the leadership team.

A/B Testing & CRO: Drive a culture of rapid experimentation by designing and executing A/B and multivariate tests on landing pages, ad copy, creative, and email flows to continuously improve conversion rates.

Attribution: Manage marketing attribution tracking to accurately measure the impact and ROI of every marketing dollar spent and inform future budget allocation.

Required Skills & Qualifications

Experience: 4+ years of progressive experience in Growth Marketing or Demand Generation for a B2B SaaS company.

SaaS & Tech Fluency: Strong understanding of the B2B tech sales cycle and the ability to market complex products, ideally within the Cybersecurity or IoT/DevOps space.

Channel Expertise: Proven, hands-on experience running and optimizing paid campaigns (Search/Social), executing SEO strategy, and managing large-scale email marketing programs.

Analytical Mindset: Expert-level proficiency in web analytics tools (e.g., Google Analytics) and CRM/MAP reporting (e.g., Salesforce, HubSpot). Comfort using data to define strategy.

ABM Experience: Demonstrated success in planning and executing Account-Based Marketing strategies targeting enterprise accounts.

Experimentation: A track record of developing and managing a data-backed experimentation roadmap for Conversion Rate Optimization (CRO).

Why Join Test of Things?

You will be the architect of our customer acquisition strategy, with the autonomy to build and scale the processes and channels needed to accelerate our growth. This is a unique opportunity to apply your growth expertise to a critical, fast-growing market (IoT/Cybersecurity) and directly impact the revenue of a high-potential SaaS company.

Ready to build a world-class growth engine for the future of IoT security?