Growth Marketing Lead for IoT Cybersecurity SaaS

Test of Things; Helsinki; Hybrid; EUR 70,000 - 110,000; Full time

Job summary

Test of Things is seeking a highly analytical and execution-focused Growth Marketing specialist to own and accelerate demand generation for its IoT Cyber Compliance SaaS platform. You will be responsible for a data-driven, multi-channel strategy spanning paid media, organic search, ABM, and marketing automation to deliver high-quality, qualified leads and influence the sales pipeline.

This role rewards rapid experimentation, clear metrics, and close collaboration with Sales to convert

Qualifications

• 4+ years in Growth Marketing or Demand Generation for a B2B SaaS company.
• Experience in SaaS & Tech with understanding of B2B tech sales cycles.
• Proven ability to run paid campaigns (Search/Social) and SEO strategy.
• Strong analytics mindset with data-driven decision making.
• Experience in ABM targeting enterprise accounts and CRO.
• Track record of data-backed experimentation for conversion optimization.

Responsibilities

• Own the Demand Generation strategy and execution from awareness to MQL and collaborate with Sales to drive pipeline.
• Design, execute, and optimize paid media campaigns across Google Ads, LinkedIn, and industry platforms.
• Lead Organic Growth through SEO strategy, content distribution, and technical SEO.
• Develop and implement ABM campaigns with personalized content and nurture sequences.
• Own Marketing Automation Platform to build lead nurturing workflows and email journeys.
• Establish dashboards and report key metrics (MQLs, CPL, CAC, pipeline influence) for leadership.
• Drive rapid experimentation (A/B and multivariate tests) on landing pages, ads, and emails to improve conversions.
• Manage attribution tracking to measure ROI and guide budget allocation.

Skills

Growth Marketing

Demand Generation

ABM

Analytics

Paid Campaigns

SEO

A/B Testing

Tools

Google Analytics

Salesforce

HubSpot

Marketing Automation Platform

Job description

Test of Things is seeking a highly analytical and execution-focused Growth Marketing specialist to own and accelerate demand generation for its IoT Cyber Compliance SaaS platform. You will be responsible for a data-driven, multi-channel strategy spanning paid media, organic search, ABM, and marketing automation to deliver high-quality, qualified leads and influence the sales pipeline.

This role rewards rapid experimentation, clear metrics, and close collaboration with Sales to convert